The devastation of Jasper by wildfire is just the latest sign that climate change “cannot be ignored,” says the Canadian Association of Tour Operators, which has urged the tourism industry to “prioritize sustainability and take proactive measures to address the challenges posed by climate change.”

In a statement in issued Friday addressing the impact of wildfires in Western Canada on the tourism industry and communities, CATO said it is deeply concerned about the devastating wildfires that have swept through Western Canada, particularly in Jasper, Alberta, adding, “Our thoughts are with the individuals, families, and communities affected by this natural disaster.”

The statement continued:

“The wildfires in Western Canada have not only posed a threat to the safety and well-being of residents but have also had a significant impact on the tourism industry in the region. As a key player in the travel sector, CATO recognizes the importance of addressing climate change to ensure the long-term sustainability of our industry.

Climate change is a pressing issue that cannot be ignored. The increasing frequency and intensity of wildfires, along with other extreme weather events, are clear indicators of the urgent need for action. As tour operators, we have a responsibility to promote sustainable practices and advocate for policies that mitigate the effects of climate change.

CATO is committed to working with our members, partners, and government agencies to support affected communities, promote resilience, and raise awareness about the importance of environmental conservation. We urge all stakeholders in the tourism industry to prioritize sustainability and take proactive measures to address the challenges posed by climate change.

Our thoughts are with the residents of Jasper, Alberta, and all those impacted by the wildfires in Western Canada. Together, we can build a more resilient and sustainable future for our industry and our planet.”

CATO

The Canadian Association of Tour Operators is a non-profit organization consisting of highly respected tour operators from across Canada, as well as supporting members representing organizations from around the world. CATO’s primary role is to inform government and other stakeholders of issues important to its members as well as advocate on their behalf.