In 2024, Colombia welcomed a record-breaking 6.7 million international visitors – an increase of around 8.5% from the previous year. So, with the South American country fully back on the tourism map, the president of ProColombia, the promotion agency of Colombia, weighs in on where – and when – to visit in 2025.
“In Spring, AmaWaterways launches its first luxury river cruise along the Magdalena River, giving travellers a new way to experience ‘the Country of Beauty’ with world-class service,” says ProColombia’s boss Carmen Caballero.
He adds, this time of year, the local dry season creates perfect conditions for exploring the Lost City Trek in the Sierra Nevada de Santa Marta, one of the most irreplaceable places on earth. At the same time, Santa Marta is celebrating its 500th anniversary, adding a cultural dimension to the adventure.
His further recommendations include:
In summer, Caño Cristales, the ‘River of Colours,’ becomes a natural wonder as aquatic plants transform its waters into shades of red and purple. From July to November, Colombian waters become a haven for humpback whales, drawing nature enthusiasts eager to witness their majestic presence.
Visitors also flock to the Tatacoa Desert from June to August, when the dry skies provide some of the clearest stargazing opportunities in South America. Later in the summer, Medellín hosts its famous Flower Fair, turning the city into a colourful celebration of nature. That same month, Cali’s Petronio Álvarez Music Festival brings Afro-Colombian culture to life with live music, and traditional cuisine.
For a more off-the-beaten-path experience, fall is the ideal time to visit La Guajira, the northernmost point of South America, where desert landscapes meet turquoise seas. Alternatively, travellers can enjoy Mompox’s Jazz Festival, which brings international artists to perform in a colonial setting, blending music and history.
By the end of the year, Cañón del Güejar is an ideal destination for nature lovers. This hidden gem is perfect for rafting through rock formations and emerald-green waters. Around these dates, literary enthusiasts can also follow in the footsteps of Gabriel García Márquez across the Caribbean coast, with boutique stays and culinary experiences inspired by ‘One Hundred Years of Solitude.’
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