Canadians remain passionate about exploring new destinations, but changing global dynamics are reshaping how and where they travel. According to CAA’s Travel Wise National survey, more than half of Canadians (51%) now say geopolitical and economic factors, such as instability abroad, a perception of the U.S. as being less welcoming, and rising travel costs, are influencing where Canadians choose to travel.
Shifting Destinations and Attitudes
Travel patterns are evolving. The survey conducted in 2025 shows that only 22% of Canadians planned to visit the U.S., an 11% drop from 2024. Instead, many are opting to stay within Canada (40%) or explore international destinations. The perception of the U.S. as less welcoming, coupled with rising travel costs and global instability, is prompting Canadians to reconsider their travel plans.
“Canadians are adventurous by nature, but today’s travellers are having to make thoughtful decisions,” says Kaitlynn Furse, Director of Corporate Communications. “We’re seeing a clear trend toward exploring closer to home and seeking out new international experiences, all while keeping an eye on safety and value.”
However, while Canadians feel confident travelling within their own country, many assume “home turf” means low risk, says CAA – a misconception that leaves millions exposed to unexpected costs when trips don’t go as planned. The survey found that 64% did not have travel insurance on their most recent trip when travelling within Canada.
Among those who travelled uninsured, 44% believed coverage wasn’t needed, and 29% thought their provincial government’s health plan would suffice. However, provincial healthcare only partially covers emergency medical services in other provinces, and sometimes not at all.
CAA advises that Canadians understand risk, avoid misinformation, and make decisions grounded in facts rather than fear or speculation. Some tips include:
- Understand what an “avoid non-essential travel” advisory really means
- Travel advisories reflect real-time safety risks, and an “avoid non-essential travel” signal indicates rapidly changing conditions that may change quickly, and support may be limited.
- Know that advisories can affect your insurance and your exit options
- Travelling against government advice can limit your travel insurance, including medical care or emergency evacuation. Coverage must be in place before conditions deteriorate.
- Flexibility is essential; review cancellation and change policies now
- Travellers should proactively confirm cancellation deadlines, refund eligibility, rebooking options for all reservations and understand the limits of credit card protections, employee benefits, and pension coverage benefits.
- Stay connected to Canada while abroad
- Canadians should monitor official updates from Global Affairs Canada and register with the Registration of Canadians Abroad service before departure or while on location if something arises.
- Rely on reputable sources, and be cautious of misinformation online
- Canadians should rely on official government sources, established travel organizations, and verified news outlets for travel guidance.
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