The biggest shift in travel this year isn’t where people are going – it’s why. Dubbed the year of the “whycation,” this global mindset marks a move away from simply checking destinations off a list.
By Michael Baginski/ A delegation from Seattle conducted a five-day mission Montreal, Toronto and Edmonton last week, emphasizing the importance of the Canadian market to the cross-border city, which, like much of the U.S., has seen a decline in visitors from their northern neighbours this year.
Air Transat is enhancing its summer 2026 program with a new non-stop service between Montreal (YUL) and Agadir (AGA). This addition strengthens Air Transat’s presence in Morocco and responds to the strong demand from leisure travellers and the Moroccan community in Quebec.
Travellers planning a trip to Halifax can now use Halifax AI, which provides instant answers to any travel or tourism questions about the city and surrounding Nova Scotia region.
From rooftop mulled wine to Northern Lights pop-ups, new festive markets are shaking up the classic winter break in Europe. And according to a new survey, the new entries play to a new theme: less about ticking off touristy Christmas markets, and more about finding something original, local, and TikTok-worthy – particularly for younger travellers.
In the wake of Hurricane Melissa, Jamaica’s tourism minister has set a firm target for Jamaica’s tourism industry to be fully back in operation by Dec. 15, 2025. To deliver on that goal, Edmund Bartlett activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee (“Tourism Cares”) to synchronise public and private sector action.
The world’s biggest English language travel trade show – WTM London (otherwise known as World Travel Market) – kicks off today (Nov. 4) at ExCel in London. Building on last year’s turnout, which saw more than 46,000 attendees, 4,000 exhibitors and 50 tourism ministers in attendance, the 2025 edition of WTM London is on track to be the largest in its history.
After two decades of anticipation and countless delays, the Grand Egyptian Museum has finally had its grand reveal, opening in full on the weekend. Located just outside Cairo next to the Giza Pyramids, the $1-billion facility is the world’s largest museum dedicated to a single civilization with over 50,000 artifacts detailing the life in ancient Egypt.
By Wallace Immen/ Celebrity Xcel features the line’s widest variety of entertainment, with some of it steered by guests. With three brand-new theatre productions, two interactive club shows, music experiences, high-energy dance parties, interactive activities and surprises in between, every moment onboard will spark connection and delight from morning to night, Celebrity Cruises promises.
With football, baseball, basketball, and clearly hockey (can you say two-time Stanley Cup Champion Florida Panthers?) on offer, Greater Fort Lauderdale’s vibrant sports scene ensures there’s always a team to cheer for. And for visitors who would rather get out and get active, the area’s various sporting venues, lush parks, serene waterways, and expansive green spaces make it a haven for those seeking to stay fit or simply connecting with nature.
By Michael Baginski/ Even with the downturn in travel by Canadians to the U.S. this year, about 16 million of us – “still a lot of people” – are expected to cross the border in 2025, heading for warmer weather, holiday homes, sporting or cultural events, or just to do what they’ve always done, regardless of any offense taken.
By Michael Baginski/ Despite Canadians’ well-documented dip in cross-border travel, Travel Leaders Networks (TLN) says its business already looks great for 2026 with double digit growth on the books compared to what the agent organization was seeing at this time last year.
Among multiple aid organizations that have stepped up to help victims of devastating Hurricane Melissa in the Caribbean, the Canadian Red Cross has launched the ‘Hurricane Melissa Appeal’ to help those impacted by the storm. The organization says it is working to get help to people in affected areas as quickly as possible.
An 80-year-old cruise passenger was found dead on a Great Barrier Reef island in Australia, a day after she was accidentally abandoned there by the ship’s crew. The woman was on the second day of a cruise circumnavigating Australia when she disembarked the Coral Adventurer on Lizard Island.
News nuggets, airlines, hotels/resorts, cruising, tours, events, FAMS/incentives, deals, destinations and more are covered in our weekly round-up of travel industry news you may have missed.
One viral video shows what appears to be four sharks swimming in a Jamaican hotel’s pool as floodwaters allegedly brought on by Hurricane Melissa swamp the area. Another purportedly depicts Jamaica’s Kingston airport completely ravaged by the storm. But neither of these events happened, it’s just AI-generated misinformation circulating on social media as the storm churned across the Caribbean this week.
Communities across the northern Caribbean are digging out from the destruction of Hurricane Melissa as officials assess and assessed the damage left by the catastrophic storm. Here are some of the latest updates.
With all Canadian eyes on the Blue Jays playing the in the World Series in Los Angeles this week (shifting gears to Toronto tonight), Visit California launched a playful welcoming digital out-of-home campaign to greet Canadian Blue Jays fans at Dodgers stadium.
As much of the world gets in ghoul on for Halloween, Mexico will come alive with Day of the Dead celebration’s across the country this weekend. The Día de los Muertos holiday (Nov. 1-2) is rooted in pre-Hispanic rituals and Catholic traditions and honours the souls of children and adults who have passed away.
By Cindy-Lou Dale/ The oldest walls in Europe don’t just hold in heat; they hold in stories. Step into a country house on a fog-slung coast or a fortress crouched in a mountain pass, and you can feel history press close: the chill of a draft that shouldn’t exist, the echo of footsteps on an empty stair, the sense that you’ve arrived late to a conversation that never ended.
Hurricane Melissa – one of the strongest Atlantic hurricanes on record – left dozens dead and a trail of destruction across Cuba, Haiti and Jamaica, where roofless homes, toppled utility poles and water-logged furniture dominated the landscape Wednesday.
The MP overseeing Canada’s foreign aid says that, as of Wednesday afternoon, no Canadians had been reported dead as a result of Hurricane Melissa. Randeep Sarai, secretary of state for international development, also said Canada has supported making United Nations crisis funds available to Caribbean governments and is ready to help with logistics.
After more than 30 years of operation in North America, the Jordan Tourism Board says it will officially close its office on Nov. 30. The Washington DC-based office promoted the Kingdom across Canada, the United States, and Mexico.
As the 2026 FIFA World Cup across North America nears, travel experts are warning that thousands of football fans could be refused entry to the United States next summer due to tightening visa checks, social media screening, and renewed border policies in the U.S.
By Harding Bush/ Your hotel may feel like a haven after a long flight, but security begins the moment you step through the lobby doors. Checking in isn’t just a formality, it’s a crucial opportunity to put situational awareness and proven safety practices into action. Hotel security isn’t only about locks and cameras. It starts with the traveller, and how prepared and observant they are from the very beginning.
A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending more time in nature if a doctor prescribed it. Now, Sweden is positioning itself as the world’s first country to which travel can be prescribed by a doctor.
Heavy floodwaters swept across southwestern Jamaica, winds tore roofs off buildings and boulders tumbled onto roads Tuesday as Hurricane Melissa came ashore as a catastrophic Category 5 storm, one of the strongest Atlantic hurricanes on record.
What makes the perfect travel content to drive bookings in today’s world of AI? According to Expedia Group Advertising, which has released comprehensive findings from research dubbed ‘The Science of Wanderlust,’ there are six key ingredients that that drive consumer travel decisions.
As kids of all ages get pumped over pumpkins and giddy over ghosts this week, Tourism Ireland reminds that the event can be traced back to the ancient Celtic festival of Samhain, thereby rendering the destination as the true “home of Halloween” – a “holiday” that is still taken seriously around the country while lending traditions that are rooted in Irish folklore to the rest of the modern world.
This week: Nexion Travel Group announced its 2026 Summit in Vancouver in 2026; Virtuoso’s Chairman’s Event recognized top performers in Mexico; Voyzant lit up Vancouver with Diwali celebrations; TRAVELSAVERS Canada is showcasing its professional development; and a new-look Club Med University is back in session.