PAY FOR PLAY: Copenhagen incentivizes tourists for sustainable actions
As Amsterdam limits cruise ships (see story below) and Barcelonians squirt water at tourists while shouting “go home,” Copenhagen is introducing a novel approach to tackling sustainable tourism: paying tourists to do it. “CopenPay” rewards visitors’ climate-friendly actions – like cycling, participating in clean-up efforts, or volunteering at an urban farm – into currency to be used for cultural experiences in the city.































