Florida welcomed a record-breaking 34.2 million visitors in the second quarter of 2024 – including an estimated 739,000 Canadians. This figure represents a 1.7% increase over the same period in 2023, setting a new all-time high for second-quarter visitation in the state’s history.

The Canadian figures represented 2.2% of the total, with Americans counting for 92.1% and all overseas visitors 5.8%

Florida remains a top tourist destination, attracting 31.5 million domestic visitors in the second quarter of 2024, a 1.8% increase in domestic visitors from last year.

International visitation grew by 1.8% in total.

The preliminary air/non-air ration for domestic visitors in Q2 2024 is estimated at 38.1% / 61.9%, the highest air ratio for a second quarter since 2016, while total enplanements at 19 Florida airports totaled 29.2 million in Q2 2024, an increase of +5.0% from Q2 2023.

Orlando was the busiest airport in the state with 7.5 million enplanements (+0.9%), followed by Miami with 7.1 million (+9.3%). Panama City (+20.1%) and Tallahassee (+16.6%) saw the fastest growth in enplanements statewide.

Meanwhile, room demand at Florida hotels increased by +0.9% in Q2 2024 compared to Q2 2023.

“Florida continues to be the destination of choice for millions of domestic and international travelers,” said Dana Young, President & CEO of VISIT FLORIDA. “We will continue to leverage our strengths to ensure that Florida remains the top destination for travellers worldwide.”