Florida has set a visitations record in the third quarter of 2023, with an estimated total of 35.1 million people arriving in the Sunshine State between July and September 2023. Visitations were comprised of 32.2 million domestic visitors, 2.2 million overseas travellers and 666,000 Canadians. Additionally, Florida continues to beat overall annual visitation records with 105.2 million visitors so far in 2023, 724,000 more than the first nine months of 2022.

Highlights from VISIT FLORIDA’s latest visitation estimates include:

• 35.1 million visitors are estimated to have travelled to Florida in Q3 2023, an increase of 1.6% from the same period in 2022, and 8.0% higher than the same period in 2019.
• Florida has seen a total of 105.2 million visitors in the first three quarters of 2023, with 96.4 million domestic visitors, 6.0 million overseas visitors and 2.8 million Canadian visitors.
• The number of overseas and Canadian visitors in 2023 increased 19.3% and 60.3% respectively from the same period in 2022. The total percentage increase of all visitors is at 0.7% from the first nine months of 2022.
• Domestic visitors accounted for 91.8% of visitors in Q3 2023, while overseas visitors were 6.3% and Canadians were 1.9%.
• Travel spend in Florida is up 11.3% compared to Q3 2019.

“VISIT FLORIDA’s efforts, in conjunction with local tourism partners, do more than spotlight the unparalleled beauty of the Sunshine State but have also fueled a growth in visitation from global travellers,” said Dana Young, President and CEO of VISIT FLORIDA. “Florida has secured a new normal with an elevated market share of tourism, especially international tourism.”