CANADIAN SENTIMENT SURVEY: Where we’re going, and where we’re not

According to the latest Longwoods International tracking study of Canadian travellers, 57% of them report U.S. government policies, trade practices and political statements make them less likely to travel to the U.S. in the next 12 months.

And of those Canadians whose travel is being influenced by U.S. policies, 35% are replacing their trip to the U.S. with travel in Canada, 25% will go to another international destination and 13% will cancel their trip.

Among those replacing the U.S. with other international travel, Europe remains the top alternative, followed by Mexico and Asia.

“U.S. politics and trade policy have reduced Canadian travel to the U.S. for a year”, said Amir Eylon, President and CEO of Longwoods International.  “And now the war in Iran is negatively affecting all international travel by Canadians.”

Thirty-eight percent of Canadian travellers report that they are less likely to travel internationally because of the war in Iran.  And the percentage of Canadians who believe the U.S. is a safe place to visit continues to decline, from 42% a year ago to 34% now.

The survey was fielded April 9-13 using a national sample randomly drawn from a consumer panel of 1,000 Canadian adults, ages 18 and over. The sample is representative of Canadian demographics for age, gender and province.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto.

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