Travellers planning a trip to Halifax can now use Halifax AI, which provides instant answers to any travel or tourism questions about the city and surrounding Nova Scotia region.
Halifax AI leverages GuideGeek artificial intelligence technology from Matador Network to provide custom travel tips and itineraries, connecting people to local businesses and activities. The personalized, real-time responses are generated by AI trained on extensive data from Discover Halifax, coupled with over 1,000 integrations for travel information from GuideGeek’s award-winning technology.
“Our team worked with Discover Halifax to ensure the content served is inclusive,” says Matador Network CEO Ross Borden. “The responses from the AI balance urban and rural recommendations, and also support underrepresented communities including Mi’kmaq, 2SLGBTQIA+, and African Nova Scotians.”
“Our new AI tool utilizes everything that’s great about to provide an alternative option for visitors seeking information about the region,” says Clare Tidby, Discover Halifax’s Vice President of Marketing and Visitor Experience. “The AI is trained on our website content, guides, maps, and member listings to ensure well-rounded, thoughtful responses to visitor inquiries.”
To access Halifax AI, visit discoverhalifax.com and click the chat icon in the bottom-right corner.
User can ask the AI for a full itinerary based on interests and budget, or ask it for recommendations on a specific topic like coastal hikes or glamping.
By adopting this technology, Discover Halifax joins other destination marketing organizations (DMOs or tourism boards) in Canada to launch custom AI tools with GuideGeek such as Destination Toronto, Travel Manitoba and Tourism Richmond, as well as DMOs around the world including those representing New Zealand, Greece and New York City.
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