Valery Brown-Alce, a veteran in the Bahamas tourism sector, has been appointed as the newest Deputy Director General (DDG) of the Bahamas Ministry of Tourism, Investments & Aviation. Her appointment is effective immediately and responsibilities include oversight of the Bahamas Tourist Offices in the US, Canada, and Europe.

“I am very pleased to appoint Mrs. Brown-Alce as the second sitting Deputy Director General,” said I. Chester Cooper, Deputy Prime Minister and Minister of Tourism.  “She brings a depth and wealth of knowledge gained while working in the tourism field for more than three decades. Her results driven and inclusive attitude for all team members, coupled with her impressive professional record, will certainly add tremendous value in her new role,” he said.

Brown-Alce will also have responsibility for the development and execution of global sales strategies, management of international airline, retail, and tour operator relationships.

A native of Grand Bahama Island, Brown-Alce has spent her entire career in both private and public tourism marketing sectors. She earned her undergraduate degree in Marketing from The University Of New Haven and has participated and completed numerous professional and executive training programs throughout her career.

She began her career at the Ministry of Tourism’s Office in Grand Bahama Island and subsequently worked and managed Bahamas Tourism Offices in Chicago, Los Angeles, Boston, Fort Lauderdale, and New York. She is currently based and will continue to work from her office in New York.

“The appointment of Mrs. Brown-Alce as Deputy Director General heralds a transformative era for The Bahamas Ministry of Tourism, Investments & Aviation,” stated Latia Duncombe, Director General of The Bahamas Ministry of Tourism, Investments and Aviation. “Her invaluable contributions across our tourist offices worldwide underscore her profound impact on our international presence. With her strategic insight and extensive expertise, Mrs. Brown-Alce is exceptionally well-positioned to enhance our global sales strategies, cultivate essential partnerships, and drive the sustained advancement of our tourism sector. We are confident in her ability to lead these initiatives, ensuring The Bahamas remains a premier destination on the global stage.”