Globus family of brands had announced a new leadership position for company’s Canadian team, with industry veteran Denise Harper joining the brands as senior director of sales starting today (Aug. 14).

Most recently director of partner relations for Virtuoso Travel, Harper joins the Canadian leadership team of Carla Brake; Ainsley Ericksen and Swagat Pandya.

Together, the company says, the team will execute a growth plan focused on business development for travel advisor partners; innovations in touring and river cruising; as well as increased trade marketing efforts to drive demand. Canada’s leadership team is supported by a network of global resources as well as a talented regional team of seasoned travel experts.

“We’re dedicated to reinforcing our sales and trade relationships across Canada while building upon our platform of education, awareness, trust and partnership,” said Camille Olivere, chief sales officer for the Globus family of brands. “Denise is well-poised to help us do just that. Not only is she a seasoned travel industry leader with more than 35 years of experience, but Denise is also known for her ability to lead high-performing teams while deepening strategic, trade relationships. With her help, we’re setting the stage for increased success.”

In addition to her most recent post with Virtuoso Travel, Harper was formerly VP of sales for Exoticca Travel; director of business development for Travel Edge and director of sales (Canada) for G Adventures. Among her first duties in this new role, Harper will attend Avalon Waterways’ and ACTA’s inaugural River Cruise Summit in October.