Designed to encourage travellers and the travel professionals who serve them to better understand the value of expert travel assistance, Blue Cross Travel is conducting its largest-ever awareness campaign in Ontario.
Designed to reach millions of Ontarians through a significant province-wide media investment, the initiative aims to strengthen awareness of travel protection while creating more opportunities for brokers, travel advisors and industry partners to engage travellers before they depart.
Rather than focusing on insurance alone, the ‘We’re on it’ campaign reframes the conversation around what travellers value most: knowing that when the unexpected happens, an experienced team takes charge.
Travellers don’t just worry about getting sick or having their trip disrupted – they worry about navigating hospitals, language barriers, unexpected costs, changing flights and difficult decisions far from home, says Blue Cross, which adds that its assistance team manages those complexities around the clock, allowing travellers to focus on what matters most to them.
“This campaign is more than building our brand; it’s about building confidence in travel assistance,” said Mathieu Nezan, Sr. Director, Integrated Marketing at Blue Cross Travel. “When travellers understand the value of expert assistance before they leave, every conversation becomes more meaningful.”
Supporting the travel industry
As travel demand continues to grow, Blue Cross Travel believes greater awareness of travel assistance benefits everyone involved in the travel journey.
The new platform gives brokers, travel agencies and partners a stronger story to tell, one that reinforces the value of protecting every trip with expert assistance. By showcasing real travel situations and how Blue Cross Travel takes charge during emergencies, the campaign positions travel protection as an essential part of travelling with confidence.
Blue Cross says that for more than 80 years, it has been one of the few travel insurers to provide fully integrated, end-to-end assistance entirely in-house, including a multidisciplinary team of assistance specialists, nurses, physicians and medical experts who work seamlessly with a trusted global network of accredited hospitals, healthcare providers and air ambulance partners.
“From the first call to a traveller’s safe return home, every step is coordinated with expertise, compassion, and 24/7 support. Travel assistance is more than answering the phone; it’s coordinating complex care when every minute matters,” says the company.
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