The Bermuda Tourism Authority (BTA), the destination marketing organization for the island of Bermuda, is accelerating its growth strategy in the North American market with the appointment of Fever Pitch Marketing Communications as its new Canadian agency of record.

In collaboration with the BTA’s global PR agency, MMGY Global, Fever Pitch will now lead Public Relations strategy and Meetings, Incentives, Conferences and Exhibitions (MICE) efforts for Bermuda in Canada, continuing to position the island as the premier destination of choice among Canadian leisure and business travellers.

“With Canadian visitation to Bermuda on the rise and increased airlift to the destination from key regional markets, we see an opportunity to grow this exciting momentum in Canada through a strategic partnership with Fever Pitch,” says Erin Wright, Acting CEO for the BTA.

“As part of our targeted North American marketing strategy, we are aligning with Fever Pitch to continue amplifying Bermuda’s brand presence in Canada,” says Jamari Douglas, VP Marketing and Public Relations, BTA. “The agency’s strong destination marketing experience and key media and trade relationships will make them a valuable partner in crafting compelling stories about Bermuda and increasing year-round visitation to the island from Canada.”

With a focus on spotlighting Bermuda’s profile in key markets across the country, Fever Pitch’s mandate for the BTA will include strategic planning, media and influencer relations, consumer activations and brand promotions, reputation management, crisis communications and MICE activities.

Fever Pitch Managing Director Emily Dunn and Senior Account Director Jessica Napier will be the primary points of contact for media in Canada, while Dionne Bishop will serve as the agency’s MICE specialist. Drawing on more than 20 years of experience planning corporate meetings and social events across Canada, Bishop will work closely with the BTA sales team to engage Canadian MICE buyers and event planners to diversify and expand the destination’s portfolio in the Canadian market.

“Bermuda has established an outstanding reputation as a world-class travel destination, and Fever Pitch is thrilled to be partnering with the BTA to further elevate this respected brand in Canada.” says Dunn. “Bermuda offers an array of distinct advantages for both leisure and business travellers – including a short flight distance, a safe and inclusive environment, and a unique island culture – and we believe these key selling features will resonate strongly with Canadian travellers and MICE buyers.”

Located in both Toronto and Vancouver, Fever Pitch is a boutique communications agency specializing in travel and tourism PR services for international and domestic tourism brands.

For more visit feverpitchcommunications.com.

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