The Bahamas has surpassed eight million visitors this year, a record-breaking achievement that the ministry of tourism attributes to the natural charm of the islands, but also effective tourism strategies of stakeholders, including the ongoing enhancement and regeneration of tourism products such as Nassau’s new cruise port.

“This historic milestone in visitor arrivals is a clear indicator of the unique charm and richness of our 16-island destination,” said Latia Duncombe, Director General of Tourism. “Our unwavering dedication to offering diverse, authentic experiences underlines our strategy for Brand Bahamas. We ensure every traveller’s journey is not just a visit, but an unforgettable, enriching experience that beckons a return to our beautiful shores.”

Deputy Prime Minister and Minister of Tourism I. Chester Cooper, added, “The Bahamas has long been a sought-after destination, and reaching eight million visitors is a milestone that reflects the collective dedication of our tourism professionals nationwide. Our success lies not just in our islands’ allure but in the strategic endeavours we have embraced…”

The include sales and marketing strategies designed to position The Bahamas as a premier travel destination. The Ministry of Tourism reached global audiences through targeted campaigns utilizing digital marketing, social media, and strategic partnerships. These efforts, combined with creative and impactful advertising initiatives, showcased the diverse attractions and unique experiences that continue to make The Bahamas a must-visit destination.

The government also committed to ensuring a seamless and welcoming travel environment, which fostered positive relations with industry partners, while innovative cruise strategies, accompanied by increased airlift, also significantly contributed to the surge in visitor numbers.

Meanwhile, collaborations with major cruise lines, the development of new cruise ports, and the introduction of new shore excursions also came together to enhance the overall travel experience for cruise passengers.

Collaboration amongst tourism stakeholders, promotion boards and hotel partners are crucial to the arrivals record, according to Cooper, who stated, “Their continued collaboration is key to our sustained success, and together, we will shape the future of Bahamian tourism and the Bahamian economy.”