Author name: Michael Baginski

BRAND POWER: U.S. fosters relationships with Canadian trade

Brand USA, the face of US Travel abroad, came calling in Canada this week, continuing its commitment to the US’s top international market and the trade that fuels it. Events were planned for Toronto, Montreal, and Calgary, with the centrepiece being a day-long event designed to connect tour operators and the media from this country with a delegation comprised fully of 30 destination reps from across the US.

DOUBLETREE’S ICONIC COOKIE IS OUT OF THIS WORLD

DoubleTree is a well-respected hotel chain, but let’s face it, it’s really famous because of its chocolate chip cookies. A once unexpected and inconvenient overnight stay in Miami due to a missed connection is still remembered years later by my kids as a highlight of our trip on account of the warm, gooey, chocolatey confections they scored that night when we checked in. 

LISTENING IN: A new take on a cherished Irish classic

With the stunning backdrop of the Cliffs of Moher, new talents Meadhbh (Maeve) Walsh and Sina Theil combine on the cherished Irish ballad “Grace.” They’re believed to be the first female duo to do the song, which is best known by Irish band the Wolfetones, though even Rod Stewart once gave it a go.

THE POWER OF TRAVEL: Brand USA boss Chris Thompson reflects on the past, present and future of travel and tourism.

Chris Thompson has seen a lot during his 41 years in travel – wars, terrorist attacks, a once-in-a-generation depression, and – worst of all – a pandemic that shook the foundations of the travel industry, each in their own way resulting in profound changes in the way people see – and want to see – the world. And how they get there. But one thing the outgoing president and CEO of Brand USA knows hasn’t changed: the power of travel to transform lives, and how it might just save the world we live in.

RESILIENCE, RAPID GROWTH, (AND REGGAE): The Caribbean celebrates at ‘most important’ Marketplace

With a colourful Jamaican vibe and a reggae beat – not least at the Sandals closing night gala beach party – the Caribbean Hotel and Tourism Association (CHTA) held its 42nd annual Caribbean Travel Marketplace in Montego Bay last week, attracting approximately 1,200 international delegates from 25 countries (including many Canadians) to the region’s “most important” event, which proved to be the largest since 2007, and similarly the biggest in the region since the pandemic, eclipsing last year’s gathering in Barbados.

LISTENING IN: Boom boom boom boom

The Blues Brothers movie from 1980 is one of my favourite movies, not least for its stellar list of iconic musical guests – Aretha Franklin, Cab Calloway, James Brown, and Ray Charles amongst them. And, of course, blues great John Lee Hooker, whose appearance qualifies as more of a cameo than a performance.

JAMAICA CRUISING TO ARRIVALS MILESTONE

As the global travel industry (including Travel Industry Today) gathers in Montego Bay this week for Caribbean Travel Marketplace, host country Jamaica reports that it has recorded an impressive 1.7 million visitors as of May 7 of this year – nearly five percent ahead of last year and putting the island on track to reach its goal of welcoming a whopping five million visitors by 2025.

COLLETTE COMES CALLING: Tour op in Toronto for gala trade event

Having operated for 106 years, Collette has stuck it’s toe into Canadian waters on plenty of occasions. But Wednesday’s visit seemed special as the Rhode Island-based tour operator gathered with close to 100 key members of the travel trade members in Toronto for the first time since the pandemic, and to be formally introduced to the company’s new CEO Jaclyn Leibl-Cote.

LISTENING IN: ‘Love Shack’ with an terrific Ted Lasso twist

Of all the covers of “Love Shack” one might expect, a version by Brendan Hunt and Hannah Waddingham wouldn’t be among them. That’s because (for the uninitiated) the duo are better known as the beloved characters Coach Beard and Rebecca from the Ted Lasso TV show. But don’t be dissuaded, the talented pair absolutely nail the B52s’ classic.

SUNWING LAUNCHES VACANCES WESTJET IN QUEBEC

In a move that resonates on many levels, the Sunwing Vacations Group has launched WestJet Vacations/Vacances WestJet Quebec (WVQ) in La Belle Province as a “new tour operator with new destinations” for Quebec consumers, starting next winter. It also represents the latest step Sunwing’s integration into the WestJet fold, though as a standalone division that will also operate WestJet’s overall tour operations.

BUMMED ABOUT BAGS: But IATA says things are getting better

We wouldn’t have known it while waiting over an hour for our bags to arrive at LAX on a recent visit – even with the 15-minute head start afforded by having to trek from gate to carousel – but at least they did arrive (and in one piece), which is an occurrence that the International Air Transport Association (IATA) says is steadily becoming more common.

WAKE UP AND SMELL THE TRAVELLERS: U.S. seeks to regain place in the sun

While the US Travel Association revelled in its 55th annual IPW trade show in Los Angeles last week that welcomed 5,700 attendees from 70 countries (among them close to 150 Canadians and a 20% increase over 2023), the tourism organization nevertheless bristled at current tourism metrics for international travel to the US it says are caused in part by self-inflicted wounds – ones that can and should be overcome.

‘MAKING HISTORY’: Canada posts record-breaking Orlando visits

Canada “made history” in Orlando in 2023, sending more than 1.2 million visitors to the theme park capital, according to Visit Orlando, which revealed the “big announcement” at the IPW US travel trade show in Los Angeles this week. The record-breaking numbers also ensured that Canada remained the destination’s No. 1 market ahead of the UK (877,000) and Brazil (696,000).

LISTENING IN: Ziggy Marley irie at IPW

Sorry, Diana Ross. You too, Keanu Reeves (who sidelines as a bass player in the band Dogstar when not cracking skulls as John Wick). The star performer at this year’s edition of the US travel trade show IPW, held in Los Angeles this week, was Ziggy Marley.

AT IPW: Los Angeles welcomes the world at ‘watershed’ moment

IPW kicked off on the weekend with Los Angeles welcoming 5,700 delegates at the California city’s latest incarnation of US Travel’s largest inbound travel show, though first in 12 years. A delegation of over 100 Canadian trade and media (including Travel Industry Today) began trickling in late last week for weekend events and Saturday’s opening night gala at the Los Angeles Memorial Coliseum.

LISTENING IN: Any friend of Leonid is a friend of mine

One of the things I most love is receiving recommendations from readers, often introducing bands I’ve never heard of. This week I offer we-are-not-worthy plaudits to Visit Fort Lauderdale’s Paul Mason, who urged me by to check out Leonid & Friends, an amazing band he was going to see.

THE LOWDOWN ON LOUISVILLE: A day at the races and more in Kentucky’s Derby city

It’s Derby week and the eyes of avid horse racing fans – and even many who aren’t – will be on Louisville, home of Churchill Downs and the Kentucky Derby, this Saturday (May 4) when the race celebrates its historic 150th running. Yet there’s more to Louisville than horses, from bourbon to boxing and bluegrass to baseball and Hot Browns, helping make Kentucky’s biggest city a diverse and largely undiscovered gem – and guaranteeing that visitors will be off to the races no matter when they go.

VISITORS INVITED TO TAKE A SEAT IN COSTA RICA

Costa Rica provided the Toronto trade some precious moments of serenity last week when tourism officials showcased a photographic exhibit offering captivating images that highlight the diverse landscapes and rich human stories of the Central American nation – uniquely centred on the image of a red chair that inspires the notion that the viewer controls their own destiny and could be sitting in it.

LISTENING IN: Symphonic Scorpions rocking like a hurricane

With apologies to Kraftwerk and Trio (remember the classic “Da Da Da”?), The Scorpions are Germany’s greatest contribution to the rock music canon. Still going strong, the band formed in 1965 but hit its commercial peak in the ‘80s with a series of power ballads that helped define the niche, such as “Winds of Change” (about the political transformation of Russia) and “Still Lovin’ You.”

THE SWEET SOUNDS OF ‘UNEXPECTED’ PHILADELPHIA

It was only fitting that last week’s trade mission to Toronto by the Philadelphia Visitors and Convention Bureau culminated in an evening at the Royal Conservatory with the Philadelphia Orchestra, which also performed its first international concert in the city 100 years ago. PHLCVB President and CEO Gregg Caren said the event symbolized the long history of cultural connections between the two cities and noted that Canada is Philadelphia’s top partner in both trade and tourism.

CANADIANS ‘FEELING GOOD’ ABOUT GERMANY, AND VICE VERSA

With a nearly 33 percent increase in Canadian overnights in 2023 to almost 644,000 visitors, Canadians are clearly embracing the German National Tourist Office’s “Simply Feel Good” tourism campaign, as the busy summer travel season approaches – fuelled by 114 non-stop weekly flights between the countries by Air Canada/Lufthansa and Condor.

LISTENING IN: From Chicago to Toronto, the Legend of Buddy Guy

I saw the amazing Buddy Guy a few years back at Casino Rama, in Orillia, Ont., still rocking (and wading into the audience) even in his early 80s. Now 87, the last of the great Chicago bluesmen is on his “Damn Right” farewell tour, and I’m lucky to be catching him again tonight (Friday) at Massey Hall in Toronto, where he has played 18 times since 1970.

NYC HITTING A HOME RUN WITH CANADIAN MARKET

There’s always something new in New York, a constant that helps inspire a million Canadians a year to visit, says senior city tourism exec Reginald Charlot.

MEET ONVIGO, CANADA’S NEWEST HOST AGENCY

Onvigo says it’s a host agency with a “twist.” The brainchild of Chippy Jegathesan, CEO of Canadian consolidator Voyzant, the enterprise recently launched with a “no fees, no (social) barriers” model designed to “empower individuals from all backgrounds to thrive in the travel industry.” The agency also aims to equally appeal to existing independent agents, those who may have been “away” for a while during the pandemic, and especially individuals looking to join the industry.

LISTENING IN: Annie does Elton

If you love Elton John (and Bernie Taupin), the performance honouring the pair with the prestigious Library of Congress Gershwin Prize for Popular Song for 2024 is a must. The gala aired on PBS earlier this week and featured a host of performances, including Joni Mitchell, Brandi Carlisle, and Garth Brooks covering John/Taupin classics. Even Metallica weighed in for “Funeral for a Friend/Loves Lies Bleeding” (oddly, it worked!).

TRAVELBRANDS HOSTS AGENT APPRECIATION EVENTS

TravelBrands celebrated its relationship with travel advisors and partners at gala evening events held in Toronto (Tuesday) and Montreal (Wednesday) this week. About 1,000 attendees were expected at the Agent Appreciation Events, which featured presentations, reception, and a massive trade show.

THE FUTURE IS BRIGHT: New Caribbean tourism group has fresh vision for Canada

A new Caribbean tourism group founded by the Caribbean Tourism Organization’s former Canadian BDM has launched in Canada. One Caribbean Canada is the brainchild of Nancy Drolet, who has assembled an inaugural list of 18 destinations and several hotels in the region, with the notion of banding together to better promote the Caribbean in this country.

LISTENING IN: Once upon a time, there was a total eclipse

You may have heard there’s a total eclipse coming on Monday. With this in mind, it seems appropriate to dust off “Total Eclipse of the Heart”, the song by husky-voiced Welsh chanteuse Bonnie Tyler, but notably written by inimitable Meat Loaf collaborator Jim Steinman after the two split.

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