Anne Marie Moebes, a 40-year travel industry veteran, has joined Vancouver-based technology company BranchUp to head up its marketing and educational strategy.

Moebes has held numerous executive positions within travel including Publisher of Travel Market Report and the Travel Market Place shows in Canada; founder and co-owner of Curves Travel; CMO at TRAVELSAVERS; Director of Travel Agency Marketing at Alamo Rent a Car and 11 years at ASTA.

Founded by Drever, formerly head of CruiseShipCenters – sold to Expedia in 2007 – in 2015, BranchUp is a travel technology company that empowers travel advisors and suppliers through social media solutions to reach their customers daily through free curated lead-generation marketing for B2B2C applications.

“We are extremely pleased and excited to have Anne Marie join our talented team at BranchUp,” said Drever. “She has spent her career working with – and advocating for – travel advisors and her experience, entrepreneurial skills and mindset make her a perfect addition to the BranchUp team. She will play a key role in the next phase of our growth and development.”

“(BranchUP clearly understand(s) the role of the advisor and the need to keep selling while others do their marketing,” saysMoebes. They have built an extraordinary social media platform for travel advisors that is efficient, consistent, and free.”

She added: “At the same time providing a solution for travel suppliers in reaching qualified customers without bypassing the advisor and keeping their brand integrity.”

BranchUp offers daily social media posts using supplier ads and inspirational travel posts to over 35,000 travel advisor subscribers in North America, representing over 7.5 million consumer followers. The marketing is free to the advisor who has a Facebook business page.