Honouring the 11-year anniversary of one of its “Real-Time Giving” campaign, WestJet is bringing back its holiday season campaign with a special twist. Before families boarded a WestJet flight from Toronto to Calgary, guests visited Santa’s Station where WestJet’s Blue Santa asked kids what they thought their parents and other grown-ups wanted for Christmas.
During the 4.5-hour flight, WestJetters raced through stores across Calgary to gather all of the requested gifts and wrap them just in time. Once the families landed in Calgary, they discovered that their holiday wishes had been granted in real-time while they were in flight. WestJet surprised all 130 guests with a gift waiting for them at the baggage carousel in Calgary.
From the imaginations of kids, presents big and small were given, ranging from a simple avocado to flights for a family trip to Italy. Some of the special surprises from WestJet partners included smart phones, tablets and smart watches from TELUS, gift cards to order in with Skip, VIP experience to a Toronto Blue Jays game, tickets to next year’s 112th CFL Grey Cup and season tickets to a CFL market of choice, a Coca-Cola bicycle and swag, signed jerseys from the Calgary Roughnecks and the Saskatchewan Roughriders, tickets to the Calgary Stampeders and Calgary Cavalry games, a stay at the Fairmont Banff Springs, various Iberostar Hotels & Resorts vacations, and Tourism Calgary gift cards to local restaurants.
“As a mom, I’m often amused by what my kids guess I might like for Christmas,” said Jennifer Callegaro, Director of Marketing at WestJet. “Our annual Christmas Miracle is a heartwarming reminder of the magic of giving. WestJet is proud to continue our tradition of spreading joy, while helping our guests travelling over the holidays create magical memories.”
Check out the video HERE.
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