G Adventures’ annual incentive is back and bigger than before with up to $75k in cash and prizes up for grabs by travel advisors, including an $11k grand prize to celebrate the 11th year of G-Normous. Running for four months through April 30, agents across Canada are being invited to compete to see who will be crowned the annual G-Normous winner.

There’s more to the incentive than just the grand prize, however. Agents will compete for monthly and weekly prizes, as well as rewards for individual challenges to be announced throughout the campaign. The more trips agents sell, the greater their chances are of winning.

And to that end, the campaign kicks off with the ‘Great Adventure Sale’ which offers up to 25% savings on hundreds of trips when booked by Jan. 31, for travel up to Dec. 15, 2024. Sample trips with a 25% savings on offer include “Galapagos Island Hopping,” “Thailand Family Adventure,” and “Caribbean Adventure: the Lost City trek & Medellin.” Full details can be found online.

The G-Normous campaign sits alongside the recently announced “You Belong with G Experience”, whereby top-selling agents have the opportunity to win tickets to see ‘Taylor Swift: The Eras Tour’ live in concert in Toronto.

David Green, managing director for G Adventures in Canada, says the two program will run side by side, and agents can enter both, as G Adventures wants to thank and reward successful booking agents during both campaigns.

Agents are also encouraged to check out G Adventures Agents of Change Facebook page for up-to-the-minute information and details on the monthly offers that are designed to help boost sales.

Exclusive discounts, extra bonus commissions, and tourism board destination spotlights will be rolled out during the four-month incentive period.

That includes a $1,000 prize to the agent who sells the most Geluxe trips, G’s brand-new category of premium active adventures, featuring handpicked accommodation and curated experiences.

All agents with a G Adventures Sherpa account are automatically registered for G-Normous. Agents without a Sherpa account must register through their agency manager at www.gadventures.com/agents/register/. Regardless of travel date, agents will receive an entry for every new booking made on a G Adventures tour from Jan. 1 to April 30, 2024.