InFocus: Cruise

MSC OFFERINGS CAN BOOST AGENT REVENUE

MSC Cruises is enhancing its air-inclusive offerings for Canadian travel advisors with expanded Fly & Cruise and Flex Air and programs that create new opportunities to increase earnings while delivering greater convenience, flexibility and customization for clients.

BAJA CALIFORNIA SUR AND LORETO’S ENDURING APPEAL

Long before mega-ships and crowded ports came to dominate much of the cruise industry, Mexico’s Baja California Sur built a quieter reputation as one of North America’s most noteworthy small-ship cruising destinations, where private yachts, scientific expeditions, and adventure travellers have long used the Gulf of California as a gateway to some of the continent’s most remote and biologically rich marine environments.

IS THIS THE MOST INTENISVE EXPEDITION EVER?

By WALLACE IMMEN/ A four-month voyage planned on Atlas Ocean Cruises’ newest ship promises to explore the cultures and tastes of places even the most seasoned travellers haven’t visited.

EGYPT GEARS UP FOR A NILE CRUISE BOOM

By WALLACE IMMEN/ The Egyptian Ministry of Tourism & Antiquities has launched a new Digital Visa-on-Arrival System to simplify entry procedures for international travellers. The pilot phase of the new system has begun at Cairo International Airport, and will be rolled out nationwide.

LOW WATER TURNS RIVERS CRUISES INTO ADVENTURES

By WALLACE IMMEN/ Soaring temperatures and drought in Europe are forcing cruise lines to adapt, with what some guests are calling “magical mystery cruises.” While the worst of the heat wave appears to be subsiding, an extended drought and wildfires are forcing changes in itineraries and excursions.

CRUISING’S LUCRATIVE NEW NICHE: How hotel cruise brands are creating, not converting, new customers

A new category of luxury travel is forming at sea, and it is not coming from the cruise industry. According to new 2026 booking data from Global Travel Collection (GTC), part of the Internova Travel Group, iconic hotel and hospitality brands now account for 5% of all future cruise bookings, with the average branded voyage priced at US$40,000. That is four times the cost of a traditional ocean cruise.

EMERALD GETS READY FOR INVASION OF NORMANDY

By WALLACE IMMEN/ Emerald Cruises & Tours celebrated the ceremonial launch of Emerald Lumi, a ship designed specifically to cruise the Seine River and sail right into the heart of Paris. The new ship measures just 110 metres in length, designed to navigate where few other river ships can reach. 

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