ACCOR ACCLERATES ASIA, DOUBLES JAPAN PORTFOLIO

Accor’s presence in Japan is set to double while hotel openings gain momentum throughout the region. The hotel company recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences.

The agreement will double Accor’s current portfolio in Japan, adding 23 properties and over 6,000 rooms. Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.

Accor will also debut several new flagship properties in the region over the coming years, demonstrating the diversity of the Group’s expanding network in Asia Pacific.

• Pullman Singapore Hill Street is an architectural masterpiece augmented with smart technology and a rooftop bar that will open later this year.

• ibis Styles Bangkok Twin Towers will be the largest ibis Styles property in the world upon its official opening in 2024, featuring the brand’s creative, playful and family-friendly approach.

• Novotel Nara will open in 2024, bringing one of the world’s favorite midscale hotel brands and a multi-sensory experience for business and leisure travelers to this richly historic area of Japan, just 45 minutes south of Kyoto.

• Fairmont Hanoi will open in 2024 in Vietnam, blending one of the world’s most celebrated luxury hotel brands with authentic Indochinese style and the vibrant local culture of Ho Chi Minh City.

• Mondrian Singapore Duxton opens this year, bringing the brand’s signature blend of art, glamour, and culinary flair to one of Singapore’s most desirable neighborhoods.

• Fairmont Tokyo, slated for an opening in 2025, will feature 219 guestrooms and awe-inspiring views of Tokyo Bay.

Historically, Thailand and Indonesia have been areas of strength for Accor and where the company will continue to push forward with new development opportunities. Vietnam, Philippines, and Japan are also markets of significance that Accor has identified for growth opportunities in the future.

Accor says it will continue to seek out large scale opportunities exploring more conversion opportunities, thus efficiently adding value to existing hotels and giving brands a sizeable boost.