Abu Dhabi has launched ‘One Summer Isn’t Enough,’ a new campaign that shows the wide range of experiences available throughout the season as part of the emirate’s plan to attract 24 million visitors by 2023.

Launched during the 30th edition of the Arabian Travel Market, the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) also unveiled three new promotions designed to “inspire, excite and restore” this summer.

The all-inclusive Abu Dhabi Summer Pass provides access to explore over 30 attractions, 600 restaurants, and a variety of retail outlets. Visitors will also benefit from the ‘Stay More, Pay Less’ promotion at participating hotels, offering an extra night of fun for every three hotel nights booked.

There are more benefits for families. ‘Kids Go Free’ with a complimentary hotel stay and meals for one child with every paying adult. Kids also get complimentary entry to their choice of Yas Island’s thrilling theme parks.

Meanwhile, SeaWorld Abu Dhabi, will open on May 23. The all-new experience features interactive family fun and eight themed realms to uncover.

Visitors can also enjoy seamless connectivity via the Experience Abu Dhabi Shuttle Bus – complimentary for everyone. User can hop on and off at indoor theme parks, cultural venues, and other unique attractions, all at their own pace.