World of Hyatt hosted several dozen travel trade professionals last week in Toronto to give a taste – literally – of the hotel company’s new Impression by Secrets brand, part of its Inclusive Collection.

Attendees at swanky Sassafraz in Yorkville were treated to a seven-course tasting meal, with wine pairings, overseen by master chefs and a sommelier flown in from the resorts.

Between courses, guests, who included influential luxury agents from the GTA, heard from Hyatt execs, including Ontario BDM Brian Joseph and Sr. Director of Canadian Sales, Carolina Bellina, who gave the latest updates on the two new Impression by Secret Isla Mujere and Moxché properties, both in Mexico’s Cancun/Playa del Carmen region.

Launched in May, Impression by Secrets is the Inclusive Collection’s 10th brand, and while the resorts are all-inclusive, they’re all-inclusives “taken to another level,” explained Joseph, who added that the properties are best suited to agents who sell elevated product, admitting, “Everybody can’t afford it, let’s be honest.”

Featuring stunning ocean views, interior décor, amenities, and experiences, not to mention food and drink that “takes it up a notch,” he declared, “This is not a regular all-inclusive,” adding with a laugh, “When you try (master chef) Karla’s lobster tacos, you’ll know what it’s all about.”

Claudio Zboznovits, VP of Global Sales and Business Development for AMResorts (part of Hyatt), thanked agents (and Hyatt’s Canadian team) for helping make Canada the company’s second largest market globally (after the US).

Bellina noted that the Inclusive Collection has had a “productive and remarkable year” in Canada and forward bookings show that it is poised to continue its success in 2024.

Zboznovits, meanwhile, revealed that there are plans for more Impression by Secrets resorts in the pipeline that could include Asia, Africa, and Latin America.

“We’re even looking at Hawaii,” he noted.

After all, he smiled, “All the world’s a stage. It doesn’t stop here.”