The Culinary Tourism Alliance (CTA), a trailblazer of Canada’s culinary tourism industry, is set to serve up the “Great Taste of Canada,” an ultimate field guide to mouthwatering eats, hands-on food experiences, and unique tastes across the nation. “More than just maple syrup and poutine (though there certainly is that), Canada’s food scene is a true smorgasbord of gastronomic journeys, shaped by the rich history, heritage, and cultures across the country,” says CTA.

Made possible through support from the Tourism Industry Association of Canada (TIAC), the Great Taste of Canada brings together over 40 destinations, sector organizations, and tourism stakeholders from coast to coast to coast to share and tell the stories of Canadian foodways and taste-of-place experiences.

The new initiative promises to showcase a plethora of experiences where food enthusiasts can embark on “unforgettable adventures and unparalleled sensory experiences.”

The Great Taste of Canada will provide travellers with the inside scoop on how to truly experience Canada’s foodways. From helping a beekeeper with apiary work to learning to filet a fish with an Indigenous chef, or sipping one’s way through a new wine region, CTA wants to tell the stories of the people behind it all.

“It is through savouring local flavors, sharing stories, and celebrating our foodways that we invite visitors (to) go somewhere delicious,” says Rebecca Mackenzie, President and CEO at the Culinary Tourism Alliance. “Destination partners across the country have helped to inform and create this incredible resource for foodies and food connected consumers. Every bite becomes a gateway to unforgettable experiences.”

“By developing a robust national culinary tourism campaign, we showcase Canada’s diverse culinary heritage and increase our global competitiveness as an international gastronomic destination,” says Beth Potter, President and CEO of the Tourism Industry Association of Canada. “The Great Taste of Canada is a delicious catalyst for exploration, cultural exchange, and economic growth. We are thrilled to support an initiative that not only feeds the appetite of travellers, but also ignites a passion for Canada’s culinary treasures.”

For more, visit www.canadaculinary.com/great-taste