Air Canada Vacations recently concluded its 2026/27 Product Launch roadshow, connecting with travel advisors across seven Canadian cities: Halifax, Calgary, Edmonton, Vancouver, Quebec City, Montreal and Toronto.
Welcoming approximately 5,000 travel advisors from coast to coast, the cross-country series provided an exclusive look at new products, destination trends, business-building resources and initiatives designed to help advisors grow their business and create unforgettable vacation experiences for their clients.
This year’s roadshow marked several milestones, including Air Canada Vacations’ return to Calgary and its first-ever Product Launch event in Quebec City.
Celebrating travel advisors as the industry’s true “Holiday Makers,” the seven-city series recognized “the superheroes behind unforgettable vacation experiences” while highlighting new destinations, expanded cruise and Europe offerings, enhanced Groups solutions, upcoming self-serve enhancements and innovative resources designed to support advisor success.
“Travel advisors are the true Holiday Makers behind every unforgettable vacation experience,” said Nino Montagnese, VP at Air Canada Vacations. “This year’s Product Launch series was an opportunity to celebrate the passion, expertise and dedication that advisors bring to their clients every day.
“From the launch of our new B2B Portal and Travel Advisor Toolkit to destination insights and rewards opportunities, we’re committed to equipping these travel superheroes with the tools and support they need to inspire Canadians, grow their business and continue turning travel dreams into reality.”
New B2B portal
One of the most significant announcements during the Product Launch series was the introduction of the first phase of Air Canada Vacations’ new B2B Portal. Designed as a centralized hub for travel advisors, the portal will provide easy access to marketing assets, flyers, training resources, business tools and important updates, all in one convenient location.
New 2026/27 SUN Toolkit
Also unveiled was a new Travel Advisor SUN Toolkit. Designed to help advisors work smarter and find information faster, the toolkit brings together practical sales and support resources, including flight schedules, hotel and cruise grids, Groups resources, self-serve tools, accessibility information, destination guides, ACV&ME rewards information, ACV Options details and Welcome Guides featuring transfer information, destination tips and local insights.
The toolkit was developed to help advisors quickly access the information they need while helping them focus on growing their business. Download a copy of the digital version HERE.
Book, Match & Win
During the Product Launch events, advisors received a sneak peek of Book, Match & Win, Air Canada Vacations’ new interactive booking incentive, which officially launched on Sept. 23. The promotion rewards advisors for booking eligible Air Canada Vacations products, including Sun packages, ePackages, cruise packages and cruise-only bookings, as well as tour packages to Europe, Asia, Australia, South America and Central America.
Each eligible booking earns advisors a chance to play an interactive memory-matching game for an opportunity to win exciting prizes. Eligible bookings must be made between Sept. 23 and Oct. 7, 2026, for travel by Dec. 31, 2027. Advisors who complete a qualifying booking will receive a link to access the game through their ACV&ME account, where it will remain available until Oct. 14.
New partnerships
Air Canada Vacations also announced new partnerships with Intrepid Travel, Excellence Resorts, and coming soon Explora Journeys, further expanding the range of experiences available to Canadian travellers.
Looking ahead
The 2026/27 Product Launch series also highlighted ACV’s continued investment in new destinations, strategic partnerships, Europe expansion, cruise offerings, luxury travel, Groups solutions, self-serve enhancements, training opportunities and advisor support initiatives.
Advisors are encouraged to connect with their Key Account Manager to learn more about Book, Match & Win, access the Travel Advisor Toolkit and discover additional resources designed to support business growth.
Travellers’ top picks
The final stop of the Product Launch series in Toronto also featured the unveiling of the second annual Travellers’ Top Picks Awards, revealing the destinations and experiences currently inspiring Canadians to plan their next getaway. Based on more than 1.3 million votes cast across 10 categories, the awards highlighted a mix of returning favourites and emerging destinations capturing Canadians’ attention. This year’s winners included:
- Beach Vacation: Riviera Maya, Mexico
- Bucket List: Cinque Terre, Italy
- Foodie Favourite: Santiago, Chile
- Adventure Travel: Rio de Janeiro, Brazil
- Arts & Culture: Prague, Czech Republic
- Wellness: Phuket, Thailand
- Romance: Paris, France
- City Break: New York City, New York
- Hidden Gem: Funchal, Madeira
- Family: Nassau, Bahamas
The Toronto event also introduced Air Canada Vacations’ first-ever Hotel Partners of the Year Awards, recognizing outstanding hotel partners as voted by travel advisors. This year’s winners were Sandals Resorts (Favourite Luxe Hotel Partner), Hyatt Inclusive Collection (Favourite Groups Hotel Partner) and Beaches Resorts by Sandals (Favourite Family Hotel Partner).
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