With themes ranging from AI and luxury travel to destination growth, the inaugural ITB Americas Conference – dubbed “the first and only travel trade show for North, South and Central America” – is set to take place Nov. 10-12 in Guadalajara, Mexico.
As the knowledge hub of the inaugural ITB Americas, the ITB Americas Conference will take place alongside the exhibition, bringing together senior executives, destination leaders, innovators and policymakers to discuss the trends reshaping travel across the Americas and beyond.
More than 40 sessions, six conference tracks across two stages, and an exceptional lineup of leading voices from across the travel industry will take centre stage at event, covering everything from artificial intelligence and next-generation distribution to aviation connectivity, destination competitiveness, sustainability and luxury travel.
The program delivers practical insights for travel companies, destinations, investors and decision-makers operating in one of the world’s fastest-evolving tourism regions.
Travel Forward: Navigate What’s Next
Under the guiding theme “Travel Forward: Navigate What’s Next,” the ITB Americas Conference Program will examine the key forces driving transformation across the travel industry.
Discussions will explore how artificial intelligence is reshaping traveller behaviour, how rapidly evolving distribution models are redefining business strategies, and how changing consumer expectations are influencing the future of travel.
Bringing together leading voices from across the industry, the conference will focus on actionable insights and strategic decision-making, offering data-driven perspectives and practical takeaways for destinations, hotels, airlines, OTAs, travel advisors, technology providers, investors and other tourism stakeholders.
“The future of travel is shaped by the ideas and actions we embrace today. Through the ITB Americas Conference, we are bringing together the voices and expertise that can inspire new thinking, drive meaningful collaboration and turn opportunities into progress across the Americas,” says Vicente Salas Hesselbach, VP & Managing Director Americas at Messe Berlin.
From global travel brands and destination organizations to technology pioneers and media executives, the speaker lineup reflects the diversity of the travel ecosystem. Attendees can expect forward-looking discussions, market intelligence and practical strategies from leaders actively shaping the industry’s next chapter.
Six tracks covering the industry’s biggest opportunities
Designed to reflect the full breadth of today’s travel industry, the conference program is organized into six tracks, each addressing key business priorities and opportunities across the Americas travel market:
- Future, Technology & Innovation
- Marketing, Distribution & Growth
- Destinations & Public Sector
- Experiences, Hospitality & Value Creation
- Mobility, Aviation & Connectivity
- Sustainability, Talent & Responsible Travel
Sessions are specifically designed for the dynamics of the Americas travel market while offering globally relevant perspectives. Every session will be conducted in English, supported with live captions and simultaneous Spanish translation, ensuring accessibility for an international audience.
ITB Global Brand Family
Other ITB shows include ITB India, held early in early September, ITB Asia will be held in Singapore from Oct. 21 to 23 covering the APAC market; andITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 16 to 18, 2027. ITB China, the premier marketplace for China’s travel industry, follows May 25-27 2027, in Shanghai.
Additional information is available at www.itb-americas.com.
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