With new Air Canada service to Guatemala taking flight this Fall and continuing momentum from last year’s launch in Montreal, the Guatemalan Tourism Institute (INGUAT) has named an official public relations and travel trade representative in Canada.
The partnership with Montreal-based Duval Communication aims to take advantage of the flights to increase awareness of Guatemala among Canadian travellers, with a particular focus on the Quebec market where Air Canada currently operates between two and four weekly flights from Montréal. Initially launched as a seasonal winter service in November 2025, flights are expected to transition to year-round operations beginning in 2027.
The carrier will also launch a new weekly non-stop service between Toronto Pearson and Guatemala City on Dec. 1.
In addition, the Canadian Transportation Agency has approved Air Transat’s and Flair licences application to operate scheduled service between Canada and Guatemala, paving the way for expanded air connectivity in the near future.
Montreal
Now entering its second consecutive season, the direct Montreal-Guatemala flight has demonstrated strong market potential, says INGUAT and the direct flight from Toronto will only reinforce that momentum, opening the door for even more Canadian travellers to experience Guatemala’s rich culture, biodiversity, and adventure tourism firsthand.
“To promote Guatemala in Canada, we were looking for an agency with knowledge of the market, creative capabilities, and strong relationships within the tourism industry. Guatemala offers authentic experiences, meaningful encounters, and a wide diversity of destinations that still have significant potential for positioning among Canadian travellers,” said Harris Whitbeck, General Director of INGUAT.
Through its mandate, Duval Communication will implement a comprehensive strategy combining media relations and travel trade representation.
“Quebec and Canadian travellers are increasingly seeking destinations that combine authenticity, originality and convenient air access,” said Gwendoline Duval, President of Duval Communication. “Guatemala has all the ingredients to become one of the most exciting emerging destinations for the Canadian market. Our mission is to inspire the travel industry, equip travel advisors with the knowledge they need, and ultimately position Guatemala as a must-visit destination for Quebec and Canadian travellers.”
Still relatively undiscovered by many Canadian travellers and travel agents, Guatemala offers an exceptional diversity of experiences. From the UNESCO World Heritage city of Antigua Guatemala and the breathtaking shores of Lake Atitlán to the ancient Mayan city of Tikal, active volcanoes, vibrant Indigenous traditions, colourful markets and world-class outdoor adventures, the country appeals to travellers looking to venture beyond the traditional sun destination.
Travel advisors are invited to join the new bilingual Facebook group, Visit Guatemala Canada | B2B, to connect with industry professionals, ask questions about the destination, and access valuable sales tools and updates.
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