Barbados Tourism Marketing Inc. (BTMI) has announced the appointment of Michèle Rauzon as Business Development Representative for Québec, further strengthening Barbados’ presence in the Quebec market.
A highly respected tourism professional with more than four decades of industry experience, Rauzon brings an exceptional depth of knowledge and an extensive network of relationships across Québec’s travel trade.
Her appointment reflects Barbados’ continued commitment to investing in strategic market development, strengthening industry partnerships, and driving sustainable visitor growth from the province, says BTMI.
In her role, Rauzon will work closely with travel advisors and industry stakeholders to expand awareness of Barbados, deliver destination training, support cooperative marketing initiatives, and inspire more Québec travellers to experience the warmth, culture, and world-class experiences that define the island.
“Québec has long been one of Barbados’ most valuable and strategically important markets, and as we continue to build on the remarkable momentum we’ve achieved in Canada, investing in strong local representation is essential,” said Eusi Skeete, Director Canada, Barbados Tourism Marketing Inc.
He, added, “Michèle’s outstanding reputation, deep industry relationships, and unwavering passion for the travel trade make her the ideal ambassador for Barbados in Québec. We are thrilled to welcome her to the Barbados family and are confident she will play a pivotal role in strengthening partnerships and inspiring even more Québec travellers to choose Barbados.”
For Rauzon, the appointment represents more than a new professional opportunity, it is a homecoming to a destination she has championed throughout her distinguished career. “I am excited to work alongside our valued travel partners across Québec to showcase the incredible experiences that make Barbados so unique and to inspire even more Québec travellers to discover this extraordinary island. Joining the Barbados team truly feels like a return to my roots, and I look forward to building strong relationships and supporting the travel trade as we continue to grow this important market together.”
Rauzon can be reached at Micheler@visitbarbados.org.
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