Over 50,000 Canadians have visited three casinos in Downtown Las Vegas during the last three months, coinciding with a promotional dollar at par program, which is set to will continue to Aug. 31.
Under the ‘At Par’ program, eligible Canadian guests receive $1 USD in value for every $1 CAD spent, regardless of daily exchange rates at Circa, the D and Golden Gate casinos.
The campaign aims to remove one of the biggest financial barriers to U.S. leisure travel and make it easier for Canadian visitors to focus on “what matters most” – entertainment, hospitality and fun – according to the organizers.
During its first three months, the promotion has generated more than 5,100 hotel room bookings and produced over $10 million in slot play, the properties report.
The program applies to select gaming, hotel, beverage and entertainment offerings, with added appeal this summer through free Fremont Street Experience performances by Canadian artists Tiga (May 15) and Finger Eleven (June 27). Canadian visitors do not need to be hotel guests to participate in gaming, beverage or entertainment offerings.
“Canadians have always played a meaningful role in downtown Las Vegas, and we’re incredibly appreciative of the loyalty they continue to show our city,” said Derek Stevens, owner and CEO of Circa, the D and Golden Gate. “The response to our At Par program has been tremendous and we look forward to creating more exciting moments for our guests from the Great White North.”
At-Par offerings:
- Gaming offers: Canadian guests may redeem up to $500 CAD in slot promotional play, treated at full U.S. dollar value, by visiting Club One at Circa, the D or Golden Gate and presenting a valid Canadian passport or government-issued ID. Slot play is available on participating machines at each property, with standard exclusions.
- Hotel offers: Canadian guests staying at Circa, the D or Golden Gate will receive the At Par rate at check-in, paying the same amount shown in U.S. dollars, charged directly in Canadian dollars, with no exchange rate applied. Canadian citizenship must be verified with a valid passport or government-issued ID.
- Beverage offers: The At Par program also extends to select beverage venues, including BarCanada at the D Las Vegas, a hockey-forward sports bar paying tribute to Canada, as well as Overhang at Circa and Bar Prohibition! at Golden Gate. Eligible Canadian guests may redeem At Par beverage pricing multiple times per visit upon verification of Canadian identification.
- Free Finger Eleven show: Fremont Street Experience will feature Canadian rock band Finger Eleven on June 27 as part of its Downtown Rocks Summer Concert Series. The multi-platinum group is known for their dynamic blend of hard rock and melodic hits.
- Finger Eleven Meet & Greet: Canadian rock band Finger Eleven will make an appearance on June 27 at 10:45 p.m. at BarCanada at the D Las Vegas. 30 invited guests will be selected via a social media giveaway for an exclusive meet and greet.
- BarCanada: Themed Finger Eleven cocktails and Canadian beers like Molson, Labatt Blue, Unibroue La Fin du Monde and Moosehead will be available at BarCanada – Las Vegas’ ode to Canadian sports and culture – all day June 27.
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