Hilton has announced an agreement with YOTEL that will see the UK-based hotel chain known for it’s tech-centric urban vibe become the first the first brand in the newly established Select by Hilton portfolio.
With highly efficient hotels in urban markets, YOTEL has pioneered ways to meet changing guest needs through stays that feature smart room design, and clever tech-enabled features, says Hilton, which adds that the franchise agreement with YOTEL will fill a distinct customer need in its growing lifestyle segment.
YOTEL will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years.
High-quality, established hotel brands that join Select by Hilton will retain their own identity and brand management while they connect to the Hilton Honors loyalty program and enjoy the benefits of Hilton’s distribution and technology platforms.
Launched in London in 2007, YOTEL has extended its innovative brand to hotels in key markets like New York, Tokyo, Amsterdam, Glasgow and Singapore with smart, efficient room designs that feature the YOTEL SmartBed, which can transform from a flatbed to a sofa with the touch of a button, and tech-forward features like automated luggage storage.
“This agreement further strengthens our network effect by connecting a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique,” said Christian Charnaux, executive VP and chief development officer, Hilton.
The Hilton brand increases visibility and demand for YOTEL without altering the experience that defines YOTEL’s brand, which will continue to operate with the same quality, intelligent design, and service style.
The first hotels are expected to be available for booking through Hilton channels later in 2026.
Headquartered in London YOTEL consists of three brands: YOTEL (city centre hotels), YOTELPAD (extended stay option) and YOTELAIR (airport hotels). YOTEL is in cities across the world, including Amsterdam, Boston, Edinburgh, Geneva, Glasgow, London, Manchester, Miami, New York, Porto, San Francisco, Singapore, Tokyo and Washington DC, and at London Gatwick, Amsterdam Schiphol, Paris Charles de Gaulle, Istanbul, and Singapore Changi airports. Upcoming openings include Kuala Lumpur (2026), Athens (2027), Belfast (2028), Lisbon (2028) and NEOM (2029).
If you enjoyed or found this story useful, we’d appreciate if you would forward it to a colleague or friend who may also enjoy it. If, on the other hand, a friend shared it with you, welcome! You can get all the latest travel news and reviews from Travel Industry by simply clicking HERE.