Brand USA has announced the appointment of Marion Certain as Trade Manager for Canada, notably filling a position that had been vacant since the death last May of Casey Canevari.
The appointment reinforces the destination marketing organization’s commitment to growing travel trade engagement across the Canadian market, says the organization.
Based in Toronto, Certain will lead efforts to strengthen relationships with Canadian travel advisors, tour operators, airlines, and key industry partners, supporting Brand USA’s mission to inspire international travel to the United States.
Originally from Normandy, France, Certain is bilingual in French and English and brings extensive international experience in the tourism industry. She has worked with Brand USA for more than three years, where she supported trade development efforts in the French market.
Certain’s career includes experience across both tour operators and destination marketing. She previously worked with tour operator Worldia and held roles with organizations such as Atout France in Australia and New Zealand and Bonjour Québec in France.
She also has significant experience training travel advisors, giving her a well-rounded understanding of the travel trade landscape and its evolving needs, says Brand USA.
“Marion brings a strong combination of industry expertise, global experience, and a deep understanding of the travel trade,” said Brand USA VP, Global Trade Development Jackie Ennis. “Her leadership will be key as we continue to expand our partnerships and drive visitation from Canada to the United States.”
Certain said, “I am thrilled to carry on Brand USA’s presence in Canada, and I look forward to supporting and connecting with the travel industry across all provinces and territories. I look forward to working with both English- and French-speaking partners and advisors in their initiatives toward the United States.”
Canada Connect
Brand USA’s annual travel trade event, Canada Connect, will take place Oct. 26-29, across Toronto and Montreal, bringing together U.S. destinations and Canadian travel professionals for one-on-one meetings, networking, and educational sessions designed to drive business growth and strengthen cross-border partnerships.
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