From Bhutan to Vietnam, Kensington has issued a list of top trending destinations based on internal data and insights from its team. The findings reflect continued demand for the the appeal of lesser-known destinations, a growing desire for personalized and exclusive experiences, a preference for more seamless travel, and the desire for more private, highly customized itineraries.
Helen Giontsis, President of Kensington, noted that the trends reflect similar momentum in both the company’s inaugural Trend Report and its Mid-Year Trend Report.
“Our travellers continue to prioritize experiences that feel rare and deeply personal,” said Giontsis. “Demand for once in a lifetime travel remains incredibly strong, even in the face of external uncertainties. We are also seeing significant growth in private yachts, villas, and VIP entry to special events ranging from global sports events to concerts.”
Top trending destinations
Kenya
The lure of a traditional safari continues to grow with year-over-year demand rising more than 60%. Travellers are drawn to the opportunity to witness the Big Five on guided safaris across the plains of the Masai Mara and the Serengeti, where lions, elephants, and cheetahs roam in their natural habitat.
“A safari is one of the greatest bucket list adventures in the world,” added Regional VP – Africa, Middle East & The Americas Stacy Alderson, “It appeals to every generation, from families with young children to multi-gen groups and retirees seeking a once in a lifetime journey. The sense of connection you feel to the wildlife and the landscapes stays with you forever.”
Bhutan
Interest in Bhutan continues to rise through the recently launched Kensington Expeditions, the company’s newest division offering highly customized trips across land, sea, air, and space. “Bhutan is one of those places that changes the way you see the world,” said Neal Bateman, Head of Kensington Expeditions. “As with every expedition, this itinerary is created with sustainability, conservation, and cultural immersion at its core.”
Norway and the Nordic Region
Demand across the Nordic countries continues to grow as travellers seek nature-forward journeys and private access to unique experiences. Kensington itineraries include Iceland’s Blue Lagoon and Golden Circle, Copenhagen’s design districts and Viking sites, and Norway’s dramatic fjords explored by private boat or Zodiac.
Vietnam and China
While Japan continues to remain Kensington’s destination in Asia, Vietnam is gaining momentum with growth of nearly 70% on the year as travellers look for immersive cultural experiences paired with history and standout cuisine.
China is also showing strong growth, rising by 56% as travellers seek a mix of ancient history, modern cities, and approachable value across regions like Beijing, Xi’an, and Shanghai.
Costa Rica by Private Yacht
Costa Rica remains a favourite for its pristine beaches and exotic wildlife, but more travellers are choosing to explore it by private yacht for a fully private and customizable experience that allows access to areas inaccessible by land. “Travelling through Costa Rica by yacht allows guests to experience the country in a way that simply is not possible from land,” said Edita Sgovio, VP of Yachts and Villas.
Peru
For North American travellers, Peru appeals as a destination because it’s easily accessible with direct flights and can be visited in a week contributing to its growth in demand that has doubled in the past year. “Peru is an unmatched blend of ancient Inca marvels like Machu Picchu, vibrant Andean culture in Cusco, world-class gastronomy in Lima, and incredible biodiversity from the Amazon to the coast, offering adventure, history, and unique stories for every traveller,” says Tracey Nichol, one of Kensington’s Latin America experts. “It’s a complete experience balancing cultural immersion with natural wonders and culinary delights, making it a top South American choice for 2026.
Alaska by Cruise
Bookings to Alaska are up 125% from last year with luxury cruises through the Inside Passage as one of the best ways to explore the region. In addition, guests can experience the beauty of Western Canada as their port of embarkation with opportunities to fly over Vancouver’s glaciers in a private helicopter or unwind with a curated wine tour in British Columbia.
Croatia
Croatia is quickly becoming one of Europe’s most sought-after destinations, whether explored by private yacht or on land. Travellers can wander the cobblestone streets of Dubrovnik, a UNESCO World Heritage Site, kayak along the country’s white pebble beaches, and discover the vineyards of Central and South Dalmatia, home to some of Croatia’s most celebrated wines. Private yacht itineraries offer a seamless way to experience multiple islands and coastal towns while maintaining complete privacy and flexibility.
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