As a new wave of travel advisors enters the industry, the Globus family of brands has released a comprehensive guide to help newer sellers build confidence, capabilities and sustainable businesses from day one.
“Across the industry, suppliers and agency owners alike are seeing an influx of advisors who are newer to selling travel – bringing fresh energy and entrepreneurial spirit but also facing a steep learning curve as they navigate complex products, client expectations and an increasingly competitive marketplace,” says Globus.
“This moment matters,” said Cory McGillivray, VP of sales operations and channel marketing for the Globus family of brands says of the ‘Start Strong: Ultimate Guide for New Travel Advisors’ online publication. “We’re welcoming a growing class of travel advisors who are new to the industry and their success will shape the future of travel retail.
“What we’re seeing is a real need for education that goes beyond products to offer practical guidance that helps advisors sell with confidence, build trust quickly and grow businesses that lasts,” he adds.
Why it matters
While destination demand and supplier innovation continue to evolve, the longer-term health of the travel industry depends on continued advisor success – particularly for those just entering the profession. Without the right support early on, many new advisors can struggle to scale, differentiate themselves or fully leverage the value of a strong supplier partnerships, says Globus.
Leaning into its “We’ve Got U” platform, the guide aims to address those challenges head-on, offering real-world insights and foundational knowledge to help newer advisors:
- Find their niche and build their focus
- Access tools and tech platforms for support
- Turn leads into loyal, repeat business
Broader commitment
Globus says The Ultimate Guide is part of a larger, long-term investment to enable and empower travel advisors at every stage of their careers. In addition to the guide, advisors benefit from:
- A best-in-class Travel Advisor Portal with training, tools and on-demand resources
- Proven lead-generation support and ready-to-use marketing assets
- Dedicated Business Development Managers (BDMs) providing hands-on guidance
- A diverse portfolio of touring and river cruise brands – Globus, Cosmos and Avalon Waterways – designed to meet a wide range of traveler needs and price points.
“Our role is to help advisors succeed in not just booking trips, but building careers,” added McGillivray. “This guide, along with the tools and support behind it, reflects how seriously we take that responsibility.”
Check out Ultimate Guide here.
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