Goway is leaning into excitement for the FIFA World Cup this summer and consumer demand for special event experiences with new packages that combine a U.K. Premier League football (soccer) match with a theatrical show in London’s West End.
Recent years have seen exceptional growth in the special event travel market, with travellers increasingly planning upcoming trips around sporting events, musical performances, and plays and musicals, says Goway, which notes that football has also grown precipitously in popularity across North America, which, combined with anticipation for the World Cup coming to North America this summer, has created an unprecedented demand for English Premier League matches.
And with its four new London weekend getaways, Goway says travellers can experience two of the most exciting sides of English cultural life – a Premier League match before seeing a musical in London’s West End.
The matches (all in London) featured in Goway’s new packages are:
- Leeds United at Crystal Palace on Saturday, March 14
- Bournemouth at Arsenal on Saturday, April 11
- Leeds United at Tottenham on Saturday, May 9
- Newcastle at Fulham on Sunday, May 24
“There are few experiences more quintessential to a London vacation than attending a Premier League match and hitting the West End for a show,” says Marc Sison, VP Europe North & Central at Goway. “Our new packages offer travellers the chance to experience both these attractions on a single trip.
Of course, for the full experience, those attending a football match should stop in a pub for a pre- or post game visit; and discover one of London’s countless excellent restaurants before or after a West End show.
Sison says, “Packaged admission offers peace of mind to travellers who want to enjoy these iconic experiences but don’t know the best way to secure such hot-ticket items. With the added convenience of central accommodations and a small group tour to see some of the local sights, these new trips provide an ideal London escape for the weekend.”
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