Prominent Canadian travel industry figure Joseph (Joe) Adamo has announced his intention to retire from Transat A.T. as of Dec. 31, setting in motion a reorganization of the company’s commercial leadership team.
Adamo spent 14 years at the company, having held several key positions, progressing from Senior Director to Vice President of Marketing, and later taking the helm of Transat Distribution Canada (TDC) as General Manager and then President.
In the dual roles he has held since April 2021, Adamo has played a pivotal role in the company’s post-pandemic recovery and in strengthening ties with industry partners, says Transat.
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His departure marks the end of a significant chapter in the company’s history, adds Transat, with company president and CEO Annick Guérard stating, “On behalf of the entire Transat team, I extend my heartfelt thanks to Joe for his outstanding contributions, visionary leadership, and unwavering commitment. His market expertise and passion for the industry have been invaluable to our organization. We wish him great success in his future endeavors.”
Adamo commented, “It has been a tremendous privilege to contribute to Transat’s evolution over the past 14 years. I am proud of the journey we’ve taken together, alongside passionate, creative, resilient, and dedicated teams and professionals. I thank all colleagues and partners for their trust and collaboration. I leave the company confident that Transat will continue to grow and thrive, driven by strong leadership and a forward-looking vision.”
While stepping down in order to “embrace a slower pace,” Adamo says he intends to remain professionally active through various board appointments.
New structure
To ensure a smooth transition and continue pursuing its growth objectives, Transat is subsequently evolving the structure of its commercial team:
Renée Boisvert, Vice President, Product and Tour Operator Sales, will see her portfolio expand to include the Canadian Affair and Transat Distribution Canada (TDC) brands, for which she will assume the presidency. Her new title will be Vice President, Product and Tour Operator Sales and President of TDC.
And Xavier Szwengler will add to his current responsibilities in Marketing and Loyalty by taking on leadership of the Digital Experience teams, Contact Centres, and Air Transat’s commercial team. His new title will be Vice President, Marketing and Distribution.
Transat says the reorganization is designed to optimize synergies across these areas of expertise and that current leaders of these teams will remain in place and will now report to Boisvert and Szwengler.
The changes will take effect following Adamo’s departure.
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