Copa Airlines, in partnership with Visit Panama, took part in a two-city roadshow in Toronto and Montreal last week, showcasing Panama´s unique tourism offerings and stopover program to the Canadian travel trade. The roadshow featured over 17 key Panamanian suppliers, including hotels, DMCs, rental car companies, and attractions.
The events were designed to foster strategic B2B relationships, increase destination product knowledge, and showcase Copa Airlines’ extensive connectivity via its Hub of the Americas in Panama City.
“The primary objective of this roadshow, organized in collaboration with Visit Panama, was to connect participants with Panama’s key service providers and offer them the opportunity to gain first-hand knowledge of their products and services,” said Laura Marin, Sales Manager of Copa Airlines in Canada. “Furthermore, attendees were able to stay informed and discover in greater depth the unique benefits and advantages of Copa Airlines’ product and service, as well as the Panama stopover program.”
Participants engaged in destination presentations, face-to-face business sessions, and networking events designed to enhance future collaboration and product inclusion. Special focus was given to Panama’s diversity – from vibrant cultural heritage and adventure travel to luxury hospitality.
“This roadshow was a great opportunity to bring Panama closer to the Canadian market and showcase everything that makes us unique: an authentic, safe, and easy-to-visit destination. We shared our tropical essence, dreamlike beaches, stunning nature, vibrant culture, and, above all, the hospitality of our people. We are confident that, after this experience, more and more Canadians will have Panama on their list of upcoming trips” said Gloria de León, Minister of Tourism of Panama.
The roadshow events aimed to underscore Panama’s commitment to building long-term trade partnerships and expanding its footprint in the Canadian outbound market.
Star Alliance member Copa Airlines’ offers service from both Toronto and Montreal and counts over 75 destinations across Latin America and the Caribbean.
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