Sunwing Vacations says it is reinforcing its commitment to the travel advisor community with the launch of its 2025-26 winter campaign. Last year, the tour operator launched the ‘Flynancial Advisor’ campaign, inspired by the expertise and value that advisors bring their clients. This year, Sunwing is doubling down on that commitment by featuring real travel advisors in the campaign creative to emphasize how advisors are “the true vacation heroes.”
“Travel advisors are central to our success, and we don’t just say that – we act on it,” said Deana Murphy, VP of Trade Sales and Business Development at Sunwing Vacations. “This campaign further demonstrates our appreciation of the travel advisors that work with us. We’re putting real advisors in our advertising and we’re building campaigns that reflect their expertise and the value they bring to their clients.
This year’s campaign introduces Val, a bilingual Flynancial Advisor from Trois-Rivières, Que., whose character reflects the understanding of how advisors work. “Born in value, raised on deals, fluent in feelings and finances,” Val will be the creative face of working with travel experts to share more deals, more destinations and more resort options through cinema-style commercials that include both professional actors and real Canadian travel advisors.
Val – short for ‘value’ – operates from the fictional Value Lab, a futuristic command centre that serves as the creative heart of Sunwing’s brand storytelling. The concept emerged from understanding how advisors actually work: researching, comparing, and crafting the dream vacation for their clients. The facility concept showcases how Sunwing and its partners continuously develop new ways to maximize client value.
“Being part of a Sunwing commercial as a real travel advisor is such a cool and unique experience,” commented Roman Maievych from Top Travel Agency. “I’m proud to be one of the few chosen…”
The campaign recognizes that travel advisors are the ultimate Flynancial Advisor for their clients, combining personal service with professional expertise.
For the latest advisor resources, exclusive deals, and excursion offers, advisors can access the Sunwing Travel Agent Portal.
See our Flynancial Advisors in action in this year’s cinema commercial HERE.
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