Following a year of record bookings and what it is says is soaring demand for meaningful, connection-focused travel, Women Travel Tribe (WTT) will run 50 trips for women over 50 in 2026, tripling its women-only offerings, which are designed to embrace the notion that “the most meaningful part of travel is not the place, but the people they share it with.”
“We’ve seen firsthand that women are hungry for more than just a trip, they’re seeking sisterhood,” says Janet Jaffe, founder of U.S.-based WTT, which counts over 12,000 women amongst its community. “Tours sell out quickly, and the message is clear. Women over 50 want to feel connected, inspired, and part of something bigger.”
WTT’s 2026 calendar includes new itineraries in Ireland, Scotland, Kenya, and Croatia, along with expanded favourites like Vietnam, Galapagos, Romania, and Peru.
The growth reflects broader trends, notes WTT, which cites JourneyWoman‘s 2024 report that says women aged 55 plus now make up over 40% of female travellers, spending more than US$245 billion annually. Many cite life transitions and a need for deeper connection as motivations for travel.
WTT tours are designed with this in mind, offering:
- Small groups of 8 to 12 women for intimate connection
- Cultural immersion with local artisans, chefs, families, and entrepreneurs
- Locally owned boutique accommodations
- A welcoming space to feel safe, supported, and seen
“Travelling with Women Travel Tribe and experiencing other cultures is amazing… but the best part is meeting other women and making new friendships. I have met women on each of my four Women Travel Tribe trips with whom I stay in contact, travel with, and visit,” says WTT traveler Cindy Sorenson.
“It’s beautiful to watch the shift happen,” adds WTT tour leader Luna Rodriguez. “On Day 1, women are strangers. By Day 10, they’re laughing like old friends, supporting each other, and planning their next trip together.”
For more, visit https://womentraveltribe.com
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