Together with Visit Europe (European Travel Commission), New Deal Europe is launching an ambitious campaign to introduce North American tour operators and travel advisors to Europe’s culturally and naturally diverse Alps2Adriatic region of Europe. The campaign will include an extensive visit to Canada in September, including 11 cities across the country.
The campaign will focus on promoting travel to several under-the-radar destinations: Friuli-Venezia Giulia in Italy, Slovenia’s Julian Alps, Vipava Valley and Karst, and Croatia’s vibrant resort of Umag, and will feature webinars, attendance at trade shows, and connections with travel advisors, which can be arranged online at https://newdealeurope.com/alps-2-adriatic.
City dates are below:
As long-standing promoters of South Europe, and with years of experience working with the North American market, New Deal Europe aims to increase awareness of the region among travel professionals who are looking to expand their European product offerings.
“This part of Europe has all the right ingredients for the North American market, says Robert Dee, Co-Founder of New Deal Europe. “It is already recognized for its beautiful natural landscapes, award winning wine and world beating gastronomy, but there’s also fantastic architecture, a wealth of cultural attractions, and a rich history.
“What’s more, it is leading the way in activity and sustainable tourism opportunities. It’s a winning combination and we want to help the trade understand how to package all this and make it part of their regular sales portfolio.”
The region’s many attractions include:
- Lake Bohinj in Slovenia, which has been widely recognized for its award-winning sustainability efforts and community-first approach.
- The border towns of Nova Gorica and Gorizia, once separated by the ‘Iron Curtain’ and this year’s joint European Capital of Culture, show how borders can be bridges rather than barriers.
- The natural beauty of the Karst region includes the Škocjan Caves, a UNESCO World Heritage Site, and the famous Lipizzaner stud farm
- In Croatia, Umag stands out, not just for its coastline and events, including the ATP tennis tournament, but for its investment in luxury hotels and organic wines and olive oils, said by many to be the best in the world
- Also, Trieste, the major city in the region, at times both a Cold War frontier, and the imperial port of the Habsburgs, offers a grandeur and historical depth that few cities can match.
“This is the right time for this kind of campaign,” stated Tine Murn, Co-Founder of New Deal Europe. “Demand for Europe from the U.S. and Canada keeps growing. Recent reports point to a continued increase in bookings and a renewed interest in places that offer something different. The Alps2Adriatic region is full of history, character and real hospitality. It’s not overrun, and it rewards people who want to become fully immersed in all it has to offer.”
The Alps2Adriatic campaign is co-funded by the European Travel Commission as part of its wider efforts to support long-haul tourism and highlight Europe’s lesser-known destinations.
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