Blue Diamond Resorts says it is taking the next step in its evolution: As of Aug. 11, the all-inclusive resort officially transitioned to Royalton Hotels & Resorts, consolidating its brand identity under the same name some 15 years after launch.
The change marks a natural evolution for the company, whose success has been closely tied to the growth and recognition of its Royalton-branded properties across seven leading sun destinations.
With an aligned portfolio and refreshed visual identity, the move consolidates brand equity and reinforces the company’s position in the modern all-inclusive space, while maintaining the same essence and operations.
“This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,” said Jordi Pelfort, President of Royalton Hotels & Resorts.
As part of the brand realignment, the adults-only brand formerly known as Hideaway at Royalton will now be referred to as Royalton Hideaway, A Resort Within a Resort. The refreshed name reinforces its place within the Royalton ecosystem, while continuing to offer the same Togetherness concept and elevated adults-only experience that guests have come to expect.
Planet Hollywood
Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its all-ages cinematic concept and the strength of the Royalton name. Guests can continue to enjoy its signature Vacation Like a Star experience, now under a unified identity.
Pelfort added: “With every brand now part of the Royalton family, our identity has never been more unified or more powerful. Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision, and spirit remain at the core of who we are.”
With this transition, the company’s portfolio will continue to include well-known brands such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, the rebranded Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.
This announcement follows a year of expansion and innovation for the company, including the launch of Royalton Vessence Resorts, the recent announcement of Royalton CHIC Jamaica Paradise Cove, and new resort developments underway in the Caribbean.
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