Government travel advisories are increasingly affecting the destination choices of global travellers, according to the Global Rescue Summer 2025 Traveller Safety and Sentiment Survey, which reveals that government-issued travel advisories significantly influence where people choose to go – and where they avoid.
According to the results, 63% of survey respondents said they were influenced by advisories, while women are more likely than men to be influenced (a 6% difference), and younger travellers under 35 are more likely than those 55 and older to say advisories impact them “a great deal” (11% vs. 8%).
“These results show that safety information from official government sources plays a decisive role in where people are willing to travel,” says Dan Richards, CEO of The Global Rescue Companies.
When asked which destinations in Asia and the Middle East they would avoid due to updated government advisories, travellers most frequently selected Israel (64%), Pakistan (63%), Jordan (49%), China (45%) and the UAE (35%). Women were more likely than men to avoid Israel (73% vs. 61%) and Jordan (53% vs. 47%).
In Europe, the vast majority of respondents (59%) said they would not avoid any destination despite elevated advisories. Albania was the most frequently avoided country (22%), followed by France (7%) and Spain (5%).
In the Americas, nearly 34% of respondents said they would avoid Colombia, 33% said Mexico and 29% listed the Dominican Republic. US travelers were far more likely to avoid Mexico than non-US travellers (37% vs. 22%) and more than twice as likely to avoid the Dominican Republic (32% vs. 19%).
In response to the increase in travel advisories, 72% of respondents to the survey said they plan to obtain traveller security extraction protection or are considering it. Non-US travellers were 4% more likely than US-based travellers to consider obtaining such protection and 4% less likely to say they already have it.
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