Citing its ongoing commitment to deepening engagement with one of its fastest-growing international markets, the Bahamas Ministry of Tourism, Investments & Aviation has announced the appointment of Siren Communications as its agency of record in Canada, effective immediately.
“Our new partnership with Siren Communications comes at a pivotal time as we continue to invest in the Canadian market,” said Latia Duncombe, Director General, The Bahamas Ministry of Tourism, Investments & Aviation. “Canada is one of our most valued markets, and we are focused on inspiring more Canadians to experience the warmth of our people, the richness of our culture, and the diversity of our islands throughout the year. Siren’s expertise and familiarity with The Bahamas make them an ideal partner as we strengthen our presence in Canada.”
The appointment coincides with the rollout of the Ministry’s new brand campaign, “The Bahamas: A Lifetime of Islands,” launched in April. The campaign encourages visitors to discover the 700 islands and cays of The Bahamas and explore beyond the familiar, offering distinct experiences across 16 main islands.
Toronto-based Siren Communications has more than two decades of experience representing some of the world’s leading destinations and resorts, including long-standing work with Atlantis Paradise Island and The Ocean Club, both top Bahamian properties.
If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning. It’s absolutely free – just CLICK HERE.