Travel advisors who complete Visit Seattle’s new online training program by July 1 will have a chance to win one of three spots on a FAM trip to the Emerald City scheduled for early October. The free interactive program is designed to equip travel professionals with in-depth knowledge and skills they can use to showcase the city’s exceptional experiences to their clients and to do so backed by an official “Seattle Certified” designation.
The self-paced program takes roughly two hours to complete in full, offering a robust curriculum that covers Seattle’s diverse attractions, culture, and natural beauty. Participants can explore four meticulously designed courses:
- Seattle’s Spirit: Sports & Events – an in-depth look at Seattle’s vibrant sports scene and annual events, from Seahawks football to cultural festivals.
- Mastering the Art of Selling Seattle – strategies and insights to effectively showcase Seattle’s unique offerings to potential travelers.
- Exploring the Great Outdoors: Seattle’s Adventure Guide – a comprehensive guide to outdoor activities and natural wonders in and around Seattle.
- Savouring Seattle: A Culinary Journey – an exploration of Seattle’s renowned food and drink scene, including fresh seafood and signature coffee shops.
“We’re thrilled to launch this Seattle training program,” says Liz Johnson, senior director of tourism development at Visit Seattle. “Equipping travel professionals with the tools and resources to become destination experts is crucial, and with this certification, our partners will be able to easily curate unforgettable experiences for visitors from around the globe.”
The program also provides free resources, including vibrant visuals and comprehensive guides, as well as updates on destination news, trends and must-visit spots, allowing agents to remain informed and inspired.
For more information or to enroll in the Seattle Destination Training Program, click HERE.

