The Bermuda Tourism Authority (BTA) amped up its presence in the Canadian market recently during a pair of targeted sales events designed to foster strategic relationships with trade partners, travel advisors and meeting planners in one of the island’s priority tourism markets.

Four members of Bermuda Tourism Authority’s business development team, called in Toronto for the day-long sales roadshow, which featured a Travel Trade Tea Party and an Event Planning Professionals Dinner Experience.

Alos on hand was BermudAir’s business development director, who shared updates on the airline’s new routes, schedule, and seat capacity from Toronto, Halifax and Montréal.

“Canada is an important growth market for Bermuda and now is a critical time for the destination to be on the ground and engaging with travel trade partners, advisors, and MICE buyers,” said BTA VP of marketing Jamari Douglas. “Connecting in person gives us an opportunity to showcase Bermuda’s signature charm and offerings, while fostering strategic relationships with key players in the market. We truly value our Canadian travel partners and want them to know that the BTA is here to equip them with the insight and confidence they need to sell Bermuda as a premier destination for leisure and business travel.”

Inspired by Bermuda’s British heritage, the BTA team hosted a sophisticated Afternoon Tea event at the St. Regis Toronto for 30 travel advisors and industry representatives from Air Canada and TravelBrands. The BTA team delivered an interactive presentation on the island’s unique offerings for Canadians along with the latest hotel news and airlift updates.

Later that evening, the BTA brought together a curated group of 25 meeting planners and corporate travel buyers for an intimate dinner and reception featuring the island’s national cocktail, the “Dark and Stormy.” The gathering gave the Bermuda sales team the opportunity to connect with decision makers in the MICE space, positioning the island as a leading destination for business travel and events.

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