VoX International Inc. has been named Canadian representation for Experience Turks & Caicos Islands (TCI), the official destination marketing and management organization (DMMO) for the Caribbean islands.
Toronto-based destination marketing firm Vox will develop and undertake strategic travel trade and consumer marketing initiatives as well as public relations efforts to educate travel professionals and consumers and amplify the extensive tourism offerings of the popular destination.
Jazmin Jimenez will lead travel trade sales efforts for Experience Turks and Caicos as Account Manager, bringing experience from Exoticca and Sunwing Vacations. Erin Oddleifson, Director of Client Services, will oversee consumer marketing and Rosalyn Hunter, Director of Communications, will handle public relations.
Branded ‘Beautiful By Nature,’ TCI comprises 40 islands and cays known for stunning white sand beaches and crystalline turquoise waters. Surrounded by the third largest barrier reef in the world, the islands are top diving and snorkelling destination.
With each island and cay in the archipelago a destination on its own, visitors will discover unique culture and heritage, diverse dining options, outdoors activities, world-class spas, luxurious hotels, resorts and private villas, and more.
“We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make the Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers.,” said Vox president Susan Webb.
TCI is a four-hour flight from Toronto and Montreal, lending itself to both weekend getaways and multi-day vacations. As one of the top international markets, Canada is a significant contributor of overall arrivals.
“Canada is a growing international market for Turks & Caicos Islands with excellent connectivity. We realized the importance of having in-market representation to achieve our goals and after an extensive RFP process, VoX International was a natural choice. We were impressed with their breadth of experience, results oriented focus and valued relationships with key Canadian travel trade and media,” said Trina Adams, Chief Marketing Office, Experience Turks & Caicos.
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