U.S. VIRGIN ISLANDS AT PEAK POPULARITY

Charlotte Amalie, St Thomas

The US Virgin Islands Department of Tourism reports that the destination, which includes of St. Croix, St. Thomas, and St. John, achieved record-breaking passenger arrival numbers in 2024, closing out the year on a high on Dec. 28, on which 4,606 passengers arrived, surpassing the single-day arrival record set earlier in March, 2024.

The achievement also led to a new weekly passenger arrival record, with over 24,000 arrivals, marking a 5.92% increase over the previous record.

“As a destination, we continue to explore, elevate, and improve, which further supports the ongoing goal to build upon our commitment to be a premier Caribbean destination,” stated USVI department of tourism commissioner Joseph Boschulte.

In 2024, combined airline arrivals at Cyril E. King Airport in St. Thomas and Henry E. Rohlsen Airport in St. Croix totalled 932,265 passengers, surpassing the previous record set during the COVID-19 pandemic by over 100,000 passengers and represented a 16.5% increase compared to 2023.

The newly released numbers culminate a year of exponential tourism growth for the USVI, including a record-breaking month of arrivals in March with 106,026, and the introduction or return of airline routes from American Airlines, Cape Air, Delta Air Lines, Frontier, JetBlue, Spirit Airlines, Sun Country, and United Airlines.

The Territory also experienced a significant boost in cruise passengers, welcoming 1,770,922, resulting in a 9.8% increase compared to 2023. This growth was driven by the maiden voyages of several ships, including Scarlet Lady, Icon of the Seas, Disney Treasure, Explora I, Sun Princess, Explora II, Emerald Azzurra, Celebrity Apex, and Rhapsody of the Seas.

The increase in cruise arrivals highlights the ongoing efforts of the Department of Tourism and local partners to strengthen and foster relationships across the industry.

“As we look to 2025, we will continue to push the creativity of our marketing strategies, which includes advertising, social media, public relations, and partnerships to connect with and keep the U.S. Virgin Islands top of mind for new and returning travellers,” said Boschulte.

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