Tourism boards from Czechia, Hungary, Poland, and Slovakia recently joined forces in Toronto to connect with Canadian travel advisors and inspire bookings to Central Europe in 2025 and beyond. The event was part of the Discover Central Europe roadshow, which also visited Boston and Fort Lauderdale with the aim of showcasing the region’s heritage, vibrant cities, and natural beauty.
Hosted at Universal EventSpace in Vaughan, the evening event brought together key players in the travel industry to explore Central Europe’s diverse offerings with an agenda that included a destination panel discussion, networking opportunities with 19 destination suppliers and representatives from Air Canada and LOT Polish Airlines, as well as a culinary showcase of authentic Central European cuisine, giving participants a true taste of the region’s unique culture.
Czechia
“We are thrilled to connect with Canadian travel professionals,” said Michaela Claudino, USA & Canada Director at Czech Tourism. “Czechia experienced a 20% increase in arrivals from Canada during the third quarter of 2024. We’re optimistic these numbers will climb even higher with the introduction of direct flights (in 2025). Canada is a key market, and this event showcases Czechia’s historic towns, castles, and spa experiences, alongside Central Europe’s diverse offerings.”
Hungary
George Lendvai, Head of Tourism Development in North America, emphasized the cultural connections between Canada and Hungary. “Hungary’s blend of history, gastronomy, and vibrant urban life resonates strongly with Canadian travellers. By building stronger partnerships, we hope to see even more Canadians discovering the magic of Budapest and beyond.”
Poland
Zuzanna Stanczyk of the Polish Tourist Organization emphasized Poland’s growing appeal. “Canada’s Polish community has been a cornerstone of travel to Poland, but our attractions go far beyond heritage tourism. From the vibrant cities of Warsaw and Krakow to the serene beauty of the Tatra Mountains, Poland offers something for every traveller.”
Slovakia
Representing Slovakia, Mária Schvarczová highlighted the importance of collaborative promotion through education. “Slovakia’s dramatic landscapes and rich folklore traditions enhance any Central European itinerary. Our Central Europe Specialist platform makes it easy for travel advisors to learn about and sell the region with just five chapters of training.”
Lift
Air Canada is set to relaunch its summer seasonal service from Toronto to Prague on June 6, while offering year-round connections to Central Europe through its AJV partner Lufthansa. Additionally, LOT Polish Airlines continues to strengthen ties with North America through nonstop flights connecting Toronto, New York-JFK, Newark, Chicago, Miami, Los Angeles, and Warsaw, Rzeszow, and Krakow.
Education
Travel advisors can access the educational program at www.centraleuropespecialist.com to become certified specialists in promoting Central Europe as a seamless, multi-country travel experience.
For additional resources, visit www.discover-ce.eu or explore our media library for event highlights and destination materials.
If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning. It’s absolutely free – just CLICK HERE.