It’s been a year since ‘Pilsner Urquell: The Original Beer Experience’ was untapped in Prague and already the interactive attraction, located in a historic building on the city’s landmark Wenceslas Square, rates in the top five for tourists in the Czechia capital.

The brand home of Plzeňský Prazdroj, the exhibition features an immersive audiovisual experience that “maps the historical events that led to the creation of Pilsner beer as we know it today,” says Karen Hartley, CEO of The Original Experience Company. “Using state-of-the-art technology, it allows visitors to witness this fascinating story live and experience it for themselves.”

In the traditional Beer Hall, guests can taste properly poured draught beer, which is conducted by specially trained tapsters.

In addition, visitors can try out the art of proper beer tapping on their own in the Tapster Academy.

Meanwhile, a special Beer Sommelier Dinner is a tasting menu where each of the five tasting courses is paired with different beers from the Czech Republic and other European countries. Guests are guided through the tasting by one of the experienced tapsters so they can learn more about the origins of specific beers.

For an enhanced experience, visitors can purchase a combined ticket to ‘The Original Tour,’ which includes a  one-hour cultural cruise on the Vltava River with Prague Boats.

A 60-90-minute visit to the exhibit costs about CDN$30 and includes two beers or soft drinks.

For more, visit https://www.pilsnerexperience.com/cs .

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