Europ Assistance (EA), a subsidiary of the Generali Group, one of the largest global insurance and asset management providers, has officially launched operations in Canada with the introduction of a comprehensive new travel insurance platform. The expansion marks EA’s 36th operational market and second in North America, joining Generali Global Assistance in the United States.
Founded in 1963, EA enters the Canadian market with 10,000 employees and over six decades of experience, supporting customers in over 200 countries and territories across the world through a network of more than 750,000 approved providers and over 40 assistance centres.
“We are excited to expand our travel insurance offerings into Canada, marking another step in our North American growth,” says Antoine Parisi, CEO of Europ Assistance Group. “This expansion enables us to deliver top-quality service to Canadians, furthering our mission to support travellers worldwide by providing peace of mind and exceptional care for both people and their belongings.”
With a promise of providing global expertise with localized care, EA’s experienced Canadian leadership team – including 30-year industry veteran Robert Iafrate as EA Canada CEO – brings “a deep understanding of the market’s nuances,” says EA.
“I am delighted to lead the Europ Assistance group into Canada as we pair our vast worldwide care network with local solutions for Canadians across the country, addressing the unique needs of the market and enhancing the Canadian travel insurance landscape,” says Iafrate.
Starting in 2024, EA will introduce extensive travel insurance offerings through global and domestic partnerships with prominent travel providers, financial institutions, the retail sector and other distribution.
The company can be reached HERE.