Expedia TAAP (Travel Agent Affiliate Program) has announced the expansion of its reward program into Canada. Following its launch in the US in 2022, the program incentivizes travel advisors with redeemable points for booking travel through the Expedia TAAP platform. Travel advisors who sign up for TAAP Rewards will be able to earn rewards points on eligible bookings, which they can then redeem for gift cards from a variety of popular retailers, including Amazon, H&M and Starbucks.

The program’s positive response in the US garnered over 38,000 advisor registrations and 13,000 redemptions in rewards.

Expedia says the program’s expansion demonstrates Expedia TAAP’s commitment to supporting travel professionals in North American markets (Mexico has been added along with Canada), building on its long-standing partnership with the retail trade by “directly rewarding their contributions and fostering continued success.”

Advisors will earn one reward point for each Canadian dollar on eligible bookings.

“We are excited to expand the highly successful TAAP Rewards program to Canada and Mexico,” said Phoebe Bush, director of Travel Agent Distribution – Americas, of Expedia TAAP. “This initiative allows us to recognize the valuable services travel advisors provide while offering them additional rewards for their dedication. Expedia TAAP remains committed to listening to advisor feedback and delivering programs that enhance their experience.”

To learn more about Expedia TAAP, visit www.expediataap.ca.