Luxury travel network Virtuoso hosted three networking and professional development events this month for its Canadian member agencies, advisors, and preferred partners. Virtuoso On Tour Canada kicked off in Montréal April 4-5 at the Four Seasons Hotel Montréal, continued in Vancouver April 8-9 at the DOUGLAS, an Autograph Collection Hotel, and wrapped at the Shangri-La Toronto April 11-12.
The series brought together a total of 209 advisors and 154 partners, resulting in approximately 13,200 one-to-one connections across the trio of gatherings, and also gave members to share information and keep up to date on the latest trends.
Following are insights and observations for 2024 that were revealed during the series, based on Virtuoso’s 2024 Brand and Travel Trend Tracker:
Top Ten Trending Destinations Western Canada
- Mexico
- United Kingdom
- Italy
- South Africa
- Spain
- France
- New Zealand
- Netherlands
- Germany
- Greece
Top 10 Trending Destinations Eastern Canada
- Mexico
- Dominican Republic
- Italy
- United Kingdom
- Jamaica
- Germany
- Spain
- France
- Australia
- Portugal
Exploration and Discovery
Other data revealed that Canadians’ preference for all-inclusive vacation packages decreased from 35% percent in 2022 to 26%. Similarly, the desire to visit multiple destinations in one trip dropped from 28% 2022 to 20% in 2023.
According to Virtuoso, these indicators signal that Canadians are seeking more immersive experiences, opting to spend more time in a single location and deeply experience destinations.